MarTech Manager - Digital Performance & Insights

Mortenson • Minneapolis, MN

1d

About The Position

SUMMARY Mortenson is seeking a MarTech Manager, Digital Performance & Insights to help advance the next phase of our digital transformation. This role is built for a hands-on, analytical Marketing Technology practitioner who brings together technical capability, strategic instincts, and a genuine curiosity for how digital experiences can be continuously improved. At the heart of this role is the ability to look across our digital presence - understanding how customers engage with our content, where opportunities exist to improve performance, and how to translate those insights into recommendations that move the business forward. Working in close partnership with Marketing Technology leadership, this person will own site analytics, optimization, and search visibility while playing a meaningful role in shaping how Mortenson's digital platform evolves. RESPONSIBILITIES Support execution of the digital platform roadmap Partner with Marketing Technology leadership to support execution of the digital platform roadmap, bringing forward data-driven recommendations and optimization opportunities. Translate roadmap priorities into actionable, phased plans, balancing near-term improvements with long-term platform evolution. Communicate performance, progress, and tradeoffs clearly to both technical and non-technical stakeholders. Stay informed on emerging trends in digital experience, analytics, and search, proactively identifying opportunities to enhance platform performance. Partner with ITS on platform-level enhancements and technical implementations, serving as the marketing voice in those conversations. Drive site optimization, conversion, and digital performance Help to define and maintain Mortenson's digital conversion framework, establishing what meaningful engagement looks like on the website in an AEC context and using those definitions to measure, optimize, and demonstrate website value. Work directly in AEM to implement page-level updates, optimize landing pages, and improve templates and components, ensuring every change is grounded in performance data and connected to a clear optimization goal. Apply conversion optimization and UX principles to page and template evaluations, identifying friction points and experience gaps, and implementing improvements to layouts, calls to action, and content structure that make it easier for customers to engage with Mortenson's digital presence. Design, execute, and analyze A/B tests to validate optimization hypotheses, inform page and template decisions, and continuously improve digital performance. Serve as an internal consultant to operating groups and the Enterprise Sales & Marketing team, partnering with stakeholders to audit, optimize, and evolve their web presence, using performance data, search trends, and content gap analysis to advise on what needs to exist, what needs to change, and why. Own Mortenson's search visibility strategy, including technical SEO, on-page optimization, site architecture, and the evolution of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms including Google AI Overviews, ChatGPT, and Perplexity. Translate data into insight and business impact Own website analytics and performance measurement end-to-end, ensuring accurate, consistent, and meaningful data collection that supports optimization decisions across the platform. Translate digital engagement data into clear insights and recommendations that inform strategy and drive action across content, platform, and leadership audiences. Develop customer journey insights that reflect how customers engage with Mortenson's digital ecosystem and inform optimization priorities. Partner with campaign and analytics stakeholders to connect digital performance to broader marketing and business outcomes. Effectively work and build relationships with those of diverse backgrounds and organizational levels.

Requirements

• Bachelor's degree in Marketing, MIS, Business, or a related field preferred
• 8-10+ years of experience in digital platform strategy, enterprise CMS, search optimization, or marketing technology, with a demonstrated ability to both contribute to strategic direction and execution
• Proven hands-on experience working directly in an enterprise CMS (Adobe Experience Manager preferred), including building and optimizing templates, components, landing pages, and pages in a production environment
• Experience defining conversion frameworks and meaningful engagement metrics in contexts where traditional conversion actions do not apply, with the ability to build a measurement model that demonstrates website value to leadership
• Hands-on experience with A/B testing, landing page strategy, and a demonstrated ability to connect optimization decisions to measurable outcomes
• Experience using data and search trends to identify content gaps and make informed, insight-driven content recommendations to stakeholders
• Proven experience with SEO tools (e.g., SEMRush, Brightedge), including technical SEO, on-page optimization, and site architecture, with working knowledge of AEO and GEO as search behavior evolves toward AI-driven platforms
• Demonstrated ability to translate complex data into clear, compelling stories that inform strategy and influence decision-making
• Experience with site search (e.g., Coveo), web analytics tools (e.g., Google Analytics, Google Tag Manager), and marketing technology ecosystems
• Demonstrated ability to build trust and navigate relationships across a growing enterprise, comfortable influencing without authority

Nice To Haves

• Ideally working proficiency in HTML and CSS sufficient to implement front-end improvements and template changes independently within AEM
• Familiarity with account-level digital engagement platforms such as Demandbase or 6Sense is a strong plus

Responsibilities

• Support execution of the digital platform roadmap
• Drive site optimization, conversion, and digital performance
• Own Mortenson's search visibility strategy, including technical SEO, on-page optimization, site architecture, and the evolution of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms including Google AI Overviews, ChatGPT, and Perplexity.
• Translate data into insight and business impact

Benefits

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-Cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Adoption Assistance
• Gym Membership Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees