MarTech Manager - Digital Performance & Insights

Mortenson • Robbinsdale, MN

2d

About The Position

Mortenson is seeking a MarTech Manager, Digital Performance & Insights to help
advance the next phase of our digital transformation. This role is built for a
hands-on, analytical Marketing Technology practitioner who brings together
technical capability, strategic instincts, and a genuine curiosity for how
digital experiences can be continuously improved.

At the heart of this role is the ability to look across our digital presence -
understanding how customers engage with our content, where opportunities exist
to improve performance, and how to translate those insights into recommendations
that move the business forward. Working in close partnership with Marketing
Technology leadership, this person will own site analytics, optimization, and
search visibility while playing a meaningful role in shaping how Mortenson's
digital platform evolves.

Requirements

• Bachelor's degree in Marketing, MIS, Business, or a related field preferred
• 8-10+ years of experience in digital platform strategy, enterprise CMS, search optimization, or marketing technology, with a demonstrated ability to both contribute to strategic direction and execution
• Proven hands-on experience working directly in an enterprise CMS (Adobe Experience Manager preferred), including building and optimizing templates, components, landing pages, and pages in a production environment
• Ideally working proficiency in HTML and CSS sufficient to implement front-end improvements and template changes independently within AEM
• Experience defining conversion frameworks and meaningful engagement metrics in contexts where traditional conversion actions do not apply, with the ability to build a measurement model that demonstrates website value to leadership
• Hands-on experience with A/B testing, landing page strategy, and a demonstrated ability to connect optimization decisions to measurable outcomes
• Experience using data and search trends to identify content gaps and make informed, insight-driven content recommendations to stakeholders
• Proven experience with SEO tools (e.g., SEMRush, Brightedge), including technical SEO, on-page optimization, and site architecture, with working knowledge of AEO and GEO as search behavior evolves toward AI-driven platforms
• Demonstrated ability to translate complex data into clear, compelling stories that inform strategy and influence decision-making
• Experience with site search (e.g., Coveo), web analytics tools (e.g., Google Analytics, Google Tag Manager), and marketing technology ecosystems
• Demonstrated ability to build trust and navigate relationships across a growing enterprise, comfortable influencing without authority

Nice To Haves

• Familiarity with account-level digital engagement platforms such as Demandbase or 6Sense is a strong plus

Responsibilities

• Support execution of the digital platform roadmap
• Drive site optimization, conversion, and digital performance
• Translate data into insight and business impact

Benefits

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-Cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Adoption Assistance
• Gym Membership Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager