MarTech & Ad Operations Manager
About The Position
Mariner is a privately held national financial services firm equipped with the experience to meet your modern wealth needs. Our advisors have access to in-house expertise covering everything from tax, estate, trust, and insurance to investment banking and valuation, so they can maximize time spent creating unified wealth plans with clients. By opening more windows of wealth, we can create opportunities to positively impact the lives of many. With this purpose, we intend to raise the bar for the entire industry. Founded in 2006 with $300 million in assets under advisement, Mariner and its affiliates now advise on over $560 billion in assets as of 1/3/25. Figures include assets from Cardinal Investment Advisors, currently undergoing acquisition by Mariner Institutional and slated to operationally close by 3/31/2025. Learn more at www.mariner.com. Mariner is committed to, and maintains, a drug-free workplace. For further information, click here. Our culture of belonging is our most valuable asset and what makes growth and innovation possible. Your unique abilities are a vital part of what makes us Mariner and we are committed to accelerating your access to excellence.
Requirements
- Bachelor’s degree in Marketing, Information Systems, Data Science, Computer Science, or a related field
- 8+ years of experience in ad operations, marketing technology, or digital marketing operations
- Expertise in ad-serving tools, tag management systems, and marketing automation platforms
- Demonstrated understanding of how data moves across systems (e.g., CRM to ad platforms to analytics tools)
- Strong understanding of UX/CX best practices for tag implementation, including data layers, GTM, and hidden fields
- Strong technical troubleshooting skills and ability to guide non-technical stakeholders
- Proven track record of improving operational efficiency and data quality
Nice To Haves
- Experience in financial services, wealth management, or other regulated industries
- Certifications in Salesforce, Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, or similar platforms
- Experience supporting analytics teams with MMM/MTA readiness and signal-quality improvements
Responsibilities
- Partner with agency teams to lead technical execution, ensuring accuracy of account structures, trafficking and tracking templates, parameters, platform setup, website tagging and pixel deployment, QA, troubleshooting, and performance validation
- Ensure platform events, conversions, and signals fire correctly and align with expected behavior
- Ensure flawless technical execution across digital channels, including programmatic display and video, social, OTT/CTV, and emerging paid platforms
- Serve as the primary technical escalation point for diagnosing and resolving tagging issues, signal loss, and platform setup challenges
- Lead implementation of modern signal-quality solutions (e.g., CAPI, server-side tagging, enhanced conversions, event deduplication) to mitigate tracking loss
- Establish, document, and enforce Mariner’s taxonomy, tagging standards, and data hygiene rules
- Build and maintain integrations between ad platforms and CRM systems (e.g., Salesforce) to enable accurate end-to-end tracking, including funnel-stage alignment and attribution via hidden fields
- Partner with Legal and Compliance to ensure all tracking, pixels, and APIs adhere to Mariner’s privacy policy, consent framework, and data minimization principles
- Design tagging and tracking architectures that support future MMM, MTA, and incrementality testing frameworks
- Deploy and manage platform tracking, including pixels, conversions, audiences, and APIs
- Partner with IT and Analytics teams to streamline workflows, automate data ingestion, and reduce manual QA
- Lead the roadmap for marketing operations enhancements
- Own marketing data layer requirements (event definitions, metadata, and naming conventions) and partner with Web and IT teams to implement and maintain a scalable data layer
- Provide technical requirements and QA oversight for new landing pages, website updates, and Mariner.com tagging enhancements
- Define technical requirements for creative, media, and landing pages to ensure campaigns are built on strong technical foundations
- Define marketing data requirements for automation and ingestion, partnering with Enterprise Data Engineering teams to build and maintain data pipelines
- Build and maintain centralized technical documentation, including taxonomies, tagging schemas, data layer guides, QA checklists, troubleshooting playbooks, and governance guidelines
- Conduct training sessions for internal teams and agency partners on technical best practices
- Pilot new tools and technologies with a focus on improving efficiency and effectiveness
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
