Marsh US Affinity Marketing Strategist

Marsh McLennan • Bethesda, MD

8d • $91,000 - $182,000 • Hybrid

About The Position

We are currently seeking a Marketing Strategist for Marsh’s US Affinity practice to take our dynamic and growth-oriented business to the next level. This marketing position will have responsibility for supporting Marsh’s go-to-market strategy for the US affinity business. In this role, the Marketing Strategist will work closely with the business leaders to build and execute B2B and B2B2C marketing strategies that focus on gaining new sponsor clients, growing participation for new and existing programs and increasing overall profitability across programs. The ideal candidate has a keen understanding of audience needs, can seamlessly balance multiple, and often evolving priorities, and can effectively collaborate and execute from strategy to implementation to analysis. This position will be based in Bethesda, MD or New York City, NY with a hybrid work model, and will report to the Global Head of Marsh Affinity Marketing. What can you expect? Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth. Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions. Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content Build thoughtful customer journeys as part of an integrated marketing campaign. Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities. Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts. Ensures marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI. Identify new methods for demand generation strategies and campaigns with a focus on results and analytics. Plans and executes effective and engaging events that drive leads and/or growth What's in it for you? You will be able to take our dynamic and growth-oriented affinity practice to the next level. Apply your innovative & self-starter background to work on strategic development, content creation, digital marketing, communications, and go-to-market plans. Share your marketing passion to help enhance the customer experience through both digital and traditional marketing tactics. Utilize your ability to multi-task and prioritize your work while collaborating effectively with staff, management, partners and vendors to help drive marketing initiatives from strategy to implementation to analysis.

Requirements

• BA degree in marketing, business or related field preferred or equivalent work experience.
• A minimum of 5 years marketing experience, with a strong focus on digital marketing.
• Mix of copy writing, editing and design experience required.
• Outstanding writing and editorial skills.
• Familiarity with working with digital marketing tools and ability to quickly learn new tools
• Experience with strategic and operational Business-to-Business and/or Business-to-Business-to-Customer marketing
• Strong presentation, written and verbal communication skills
• Ability to work within a matrixed organization in a collaborative manner
• Ability to influence and lead others
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment

Nice To Haves

• MBA preferred.
• Experience with Salesforce Marketing Cloud, Adobe Experience Manager and Adobe Creative Suite preferred.
• Experience in insurance or financial services is strongly preferred
• Energetic and proactive with a preference operating in a fast-pasted, quickly growing & changing environment
• Being a strong independent worker but also extremely collaborative and able to work across the business
• Not afraid to share ideas, voice opinions and stand up for the customer
• Excellent data analysis skills and attention to detail
• Ability to translate creative and innovative problem-solving skills into strong business results
• Strong sense of urgency and ability to develop feasible and realistic deadlines

Responsibilities

• Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
• Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
• Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content
• Build thoughtful customer journeys as part of an integrated marketing campaign.
• Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
• Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
• Ensures marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
• Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
• Plans and executes effective and engaging events that drive leads and/or growth
• Create and execute the day-to-day marketing needs of the Franchise vertical to grow participation within our dynamic client group of franchise owners and franchises while driving the strategy across the Transportation, E-commerce, and Warranty verticals.
• Evaluate marketing and promotional activities to recommend strategy adjustments.
• Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting.
• Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
• Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.

Benefits

• We help you be your best through professional development opportunities, interesting work, and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
• In addition to the base salary, this position may be eligible for performance-based incentives.
• We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees