Marketing Writer

University of Iowa • Iowa City, IA

377d • $45,000 - $50,000 • Remote

About The Position

The University of Iowa's Tippie College of Business is seeking a Marketing Writer to join their Collegiate Marketing Team. This role focuses on creating compelling content that inspires and guides prospective business students throughout their educational journey. The ideal candidate will be a creative storyteller with a strong command of writing, capable of producing content across various channels, including blogs, articles, and marketing materials, while adhering to the brand's voice and utilizing data-driven insights.

Requirements

• Bachelor's degree preferably in English, Journalism, Marketing, Communications, Advertising, or a closely related field or equivalent combination of education and experience.
• At least one year of relevant marketing writing experience.
• Creativity and ability to tailor the style of writing to reflect the audience.
• A keen eye for detail, with excellent spelling, grammar, and punctuation skills.
• Demonstrated ability to effectively manage time, concurrently working on multiple projects.
• Knowledge of the importance of adhering to a style guide and brand standards.
• Solid understanding of how design and copy work together.
• Experience interviewing sources and extracting interesting stories.

Nice To Haves

• Experience working in higher education.
• Track record of using research and data to help bolster creative decisions.
• Ability to produce high-quality work under a deadline, while remaining positive amid constructive feedback.

Responsibilities

• Develop and write strategic content marketing pieces such as research-based articles, informative blog/newsletter posts, infographics, and interview write-ups.
• Help achieve branding and enrollment goals via relevant, timely messages.
• Create content that is in sync with buyer journey and personas, using clear calls-to-action that advance the audience further along in their decision-making process.
• Develop a deep understanding of Tippie's programs to help identify and fill content gaps based on audience needs.
• Adhere to Tippie's brand voice and tone.
• Edit, proofread, and fact check all content.
• Research and monitor emerging trends and best practices in higher education marketing.

Benefits

• Paid vacation
• Sick leave
• Health insurance
• Dental insurance
• Life insurance
• Disability insurance options
• Generous employer contributions into retirement plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees