Marketing Writer/Producer (Medical Video Content)

Authentica Media

44d•Remote

About The Position

We are an award-winning B2B creative video agency specializing in medtech and pharma seeking a healthcare content professional to develop clinician-focused and patient-centered video content in highly regulated healthcare environments. This role supports video projects from early intake through scripting, interviewing, and regulatory approval, with meaningful involvement in both clinical storytelling and patient narratives. Approximately 60% of this role focuses on clinician-facing content and 40% on patient or human-centered storytelling.

Requirements

Medical industry knowledge and proven ability to learn complex technology/clinical applications and translate them for a broader audience.
Experience creating content in a highly regulated healthcare setting (e.g., hospital, med device, pharma, clinical research)
Strong writing and storytelling skills grounded in accuracy and clarity
Comfort conducting interviews and engaging with diverse stakeholders
Ability to balance emotional narratives with clinical rigor
History of successfully managing multiple projects simultaneously, with the ability to anticipate and problem-solve potential hurdles.
BA/BS degree or higher.
Ability to travel approximately 25% of the time to attend on-site shoots, client meetings, etc.

Nice To Haves

Demonstrated history of writing/producing high-quality interview-driven videos in a healthcare environment.
Experience working with clinicians, subject-matter experts, or KOLs.
MBA or advanced education in a specialty that requires high-level research and analytical skills.
Experience pitching creative concepts, developing video budgets and schedules, managing project scope, researching and securing production resources.

Responsibilities

Work with clients to conceptualize projects by helping to define audiences (clinician, patient, or blended), messaging priorities, speakers, and video format
Assist in assessing clinical context, patient experience, and storytelling approach to ensure balanced, audience-appropriate content
Contribute to on-brief development, including clinical goals, patient storytelling considerations, tone, and compliance guardrails
Help shape concepts that integrate clinical evidence with human experience in a respectful, authentic way
Conduct background research to support clinically accurate and emotionally appropriate storytelling
Lead pre-interviews with clinicians, patients, and caregivers to assess story fit, comfort level, and narrative direction
Build rapport with patients and families, navigating sensitive topics with empathy and professionalism
Conduct interviews on site or virtually, when appropriate, ensuring participants feel prepared, supported, and respected, and coaching subjects to achieve messaging objectives, even when unexpected answers arise.
Draft and revise video scripts, outlines, and discussion guides
Translate clinical and scientific information into clear, accurate, and engaging narratives for healthcare professionals
Shape patient stories that reflect individual experience while appropriately contextualizing clinical information
Adapt tone, structure, and language based on audience, format, and subject matter
Support regulatory, legal, and quality review processes by tracking feedback and incorporating revisions
Ensure patient and clinician content aligns with approved claims, consent, and compliance requirements