Marketing Web Strategy Manager (Remote from US)

Jobgether

2d • Remote

About The Position

This role is responsible for defining and executing the web strategy for corporate and associated public-facing websites, driving growth, engagement, and customer acquisition through optimized user experiences. You will partner with cross-functional teams, including content, digital marketing, product marketing, and design, to ensure websites effectively support brand positioning and business objectives. The position requires a balance of strategic vision and hands-on execution, including SEO/GEO, conversion optimization, AI-powered enhancements, and internationalization efforts. You will leverage analytics, user research, and testing to inform decisions and continuously improve the digital experience. The role demands leadership in guiding both in-house and offshore teams while managing multiple projects in a fast-paced, global environment. Strong communication, technical understanding, and a passion for creating engaging, high-performing web experiences are essential.

Requirements

• 5–7+ years of hands-on experience managing and optimizing B2B websites
• Experience leading and developing in-house and offshore web development and design teams
• Deep understanding of web technologies, front-end and back-end development, and UI/UX best practices
• Expertise with WordPress, Google Analytics, MS Office, and project management tools; familiarity with Marketo and Salesforce preferred
• Knowledge of programming languages and web applications including HTML, CSS, JavaScript, APIs, REST, SOAP
• Experience with SEO and GEO strategies and tools
• Strong communication, content creation, and presentation skills
• Ability to manage multiple projects in a fast-paced, global environment with attention to detail
• Bachelor’s degree required; relevant technical or design background preferred

Responsibilities

• Drive the evolution of the web strategy to meet business growth, engagement, and enablement goals
• Optimize website performance and user experience through testing, analytics, and iterative improvements
• Lead SEO and GEO strategies to increase visibility, traffic, and inbound acquisition
• Partner with design and brand teams to ensure a cohesive visual experience across all digital touchpoints
• Implement AI-driven solutions to enhance website functionality, conversion, and operational efficiency
• Manage website content strategy, including creation, editing, proofreading, and publishing of high-quality content
• Oversee global web strategy, including internationalization and localization efforts
• Ensure compliance with legal requirements, including copyright, data protection, GDPR, and CCPA

Benefits

• Competitive salary with variable compensation and equity opportunities
• Flexible hybrid work arrangements
• Comprehensive health, wellness, and retirement benefits
• Generous PTO, holidays, health days, and summer Fridays
• Professional development, mentorship programs, and access to learning resources
• Opportunities to contribute to global growth initiatives and AI-driven web enhancements
• Inclusive and diverse workplace culture with employee resource groups and volunteer programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees