Marketing Web Strategy Manager

LogicGate

1d•$100,000 - $125,000•Hybrid

About The Position

LogicGate® is a global leader in Governance, Risk, and Compliance (GRC) solutions, with a mission to deliver the software and capabilities enterprises and their people need to understand and manage their risks and transform them into strategic opportunities. Built by experts, our award-winning Risk Cloud® delivers over 40 purpose-driven solutions on a unified, modern cloud platform for connected, holistic risk and compliance management to scale with and meet the evolving risk landscape and organizational needs. At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work. Role Summary: LogicGate is seeking a talented and highly motivated Senior Manager, Web Strategy & Optimization to drive the strategy and design of our web presence across LogicGate.com and associated public-facing web properties. This role will work collaboratively with a range of cross-functional teams, including content and customer marketing, digital marketing and campaigns, product marketing, and brand and creative to ensure that LogicGate’s website meets the needs of our customer audience segments and supports our brand. The Senior Manager, Website Strategy & Optimization is part growth guru, part digital strategist, and part UX evangelist that understands the user is at the heart of everything we do and can thrive in a fast-paced environment with big opportunities ahead of you. With our growth and global footprint, we need someone who can operate at scale while ensuring high-quality deliverables. If you are passionate about managing and growing B2B websites in the age of Generative Engine Optimization (GEO), we should talk.

Requirements

5-7+ years of hands-on experience managing and optimizing B2B websites.
Experience growing, managing, and fostering in-house and offshore web developers and designers.
Solid track record of achieving and exceeding goals in fast-paced, global environments.
Deep understanding of web design trends, industry and conversion best practices, and design-specific technologies.
Deep understanding of web technology capabilities from front to back-end development
Expert knowledge of UI design and web production techniques.
Advanced knowledge of WordPress, Google Analytics, MS Office, and project management tools like Asana; background with Marketo and Salesforce highly preferable.
Basic knowledge of web applications, programming languages, and web services, such as APIs, CSS, CSS3, cross-browser compatibility, HTML, HTML5, JavaScript, JQuery, PHP, security principles, REST, SOAP, and web user interface design (UI).
Experience with SEO and GEO to ensure LogicGate appears in top search results.
Team player who can adapt easily to unforeseen changes and opportunities; can recommend and deploy solutions with speed and accuracy.
Excellent communication skills with the ability to clearly and concisely communicate conceptual ideas, design rationale, and the specifics of a user-centered design experience.
Proven ability to write compelling website copy.
Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
B. A. or B.S. required.

Nice To Haves

Familiarity with Git/Gitflow and MVC Javascript frameworks (React, Angular or Vue) a plus.

Responsibilities

Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals.
Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas.
Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core.
Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates.
Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy.
Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties.
Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition.
Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies.
Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results.
Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites.
Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages.
Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed.
Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).