Marketing Technology Specialist

Carfax, Inc.•Centreville, VA

50d•Hybrid

About The Position

Join Team CARFAX as a Marketing Technology Specialist! Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We're more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable assets, and we value a balanced life while tackling challenging projects in a fast-paced environment. At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in office subject to change with future business needs. The Marketing Technology Specialist will own the technical delivery and health of B2B marketing systems and integrations across CARFAX's Dealer, Service, Banking, and Police teams. This role reports into the CARFAX Enterprise Services team and helps bridge marketing and sales demands with technology solutions to improve automation, deliverability, and legal compliance for email and SMS communications.

Requirements

5+ years' experience in a marketing-technology role supporting B2B functions.
Hands-on experience with email marketing platforms and deliverability practices.
Experience with Salesforce (implementation or admin-level use).
Practical knowledge of SMS campaign setup, A2P 10DLC registration, and TCPA compliance.
Strong problem-solving, organization, and communication skills; ability to manage competing priorities.
Self-starter who can execute with minimal supervision.

Nice To Haves

Marketo certification.
Salesforce Administrator certification.
Administrative experience with Twilio (or similar SMS platform).
Experience working in SCRUM/Agile teams.
Bachelor's degree in marketing, computer science, or related field

Responsibilities

Own marketing automation systems: configuration, monitoring, incident response, and platform health for B2B campaigns.
Manage integrations between marketing platforms and Salesforce - design, implement, and maintain data flows and APIs.
Design and operate SMS automations, leading A2P 10DLC and TCPA compliance and campaign registrations.
Drive email deliverability best practices and troubleshooting (ISP feedback, DKIM/SPF/DMARC alignment, bounce/reputation management).
Identify and implement marketing technology improvements: evaluate vendors, run pilots, and integrate best-of-breed solutions.
Partner with Tech & Ops teams to execute digital communication strategies and ensure data integrity.
Document processes, enable marketing teams with training and technical guidance