Marketing Technology Platform Specialist

King & Spalding•Atlanta, GA

About The Position

King & Spalding is a leading global law firm with a commitment to excellence, innovation, and the seamless delivery of legal services. We harness innovative technology and exceptional talent to meet the complex needs of our clients in a fast-paced and dynamic legal landscape. The Marketing Technology Specialist is a pivotal role within the IT organization that requires a collaborative and business-minded technologist who can partner with the Marketing and Business Development teams in both the delivery of enhancements to key systems and ongoing daily support. We are seeking a dynamic and experienced subject matter expert to join our team. The ideal candidate will have over 5 years of experience in the legal industry, with a focus on supporting firms in a variety of marketing technologies, including CRM and Experience Management initiatives. This role will also focus on data integration across various marketing systems, including data from campaigns and event management.

Requirements

5+ years of experience in the legal industry, with a focus on CRM and Experience Management.
Experience administering Microsoft Dynamics CRM and Litera Foundation, and other e-marketing platforms (Vuture, etc.)
Exceptional attention to detail and organizational skills.
Superior client service skills with the ability to communicate effectively with internal and external stakeholders.
Ability to manage multiple projects and meet deadlines.
Understanding and knowledge of programming language C#/.NET Framework to maintain custom code built within Dynamics.
Familiar with Common Data Service (CDS) and the Common Data Model (CDM).
Ability to work both independently and collaboratively as a member of an integrated team.
Working Knowledge of Microsoft Azure and Power Apps
Working Knowledge of C#/.NET Framework
Strong Customer Service and problem-solving skills.
Project Management, and computer skills (Microsoft Office) required.
Strong quantitative and qualitative data analysis skills.
Strong verbal and written communication skills and ability to present data visually.
Strong analytical and problem-solving skills.
Experience in training and supporting staff on marketing technology tools.

Nice To Haves

Nice to have skills: experience with Legal360.

Responsibilities

Manage and support CRM and Experience Management initiatives within the firm.
Strategize, design, and implement security, which restricts access only to key CRM data/entity/form only for privileged users.
Lead CRM deployment activities and document the deployment plan/check list
Document system configuration and changes.
Act as a technical liaison for CRM and integrated applications.
Collaborate with team members who manage the Azure SQL environment.
Support additional projects and duties as assigned.
Coordinate data integration across multiple marketing systems such as campaigns and event management.
Collaborate with cross-functional teams to ensure seamless operation of marketing technologies.
Maintain and update marketing databases, including the data integration and ETL (Extract, Transform and Load) to ensure data accuracy and integrity.
Provide technical support and training to staff on the use of marketing tools and systems.
Analyze marketing data to provide insights and recommendations for improving marketing strategies.
Ensure compliance with legal and industry standards in all marketing activities.
Monitor product roadmaps and assess updates, communicating benefits and implementation timelines to stakeholders.
Submit all releases into production through IT change control processes, ensuring documentation, testing, and timing expectations (submission, review, implementation) are all correctly met. May involve additional collaboration with Marketing teams and providing them guidance and support for change controls that they implement.

Benefits

The firm offers a generous total compensation package with bonuses and raises awarded in recognition of individual merit-based performance.
All full-time Business Services employees may participate in King & Spalding’s comprehensive benefit program including health and wellness plan, life and disability insurance, flexible spending accounts and a health savings account, a 401(k) plan, profit sharing plan, and a substantial Paid Time Off (PTO) program.

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