Marketing Technology Specialist

Duluth Trading Company•Mount Horeb, WI

31d•$60,000 - $75,000•Hybrid

About The Position

The Marketing Technology Specialist is responsible for maximizing the efficiency and effectiveness of the organization's marketing technology stack and customer data assets. This role serves as the crucial link between Marketing, Data, and IT, focusing on driving data integrity, enforcing compliance standards, and managing the technical product backlog to ensure marketing initiatives are powered by reliable technology and accurate customer insights. You will be a Subject Matter Expert (SME) for key platforms, ensuring their smooth operation and strategic evolution. At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.

Requirements

Bachlor's Degree in Marketing
Equivalent work experience will be considered
3+ years previous experience in omni-channel environment
High-level of accuracy and attention to detail
High-level problem-solving skills and ability to identify solutions
Proven ability to work effectively with cross-functional teams
Knowledge of Google products, such as Big Query, Looker, Workspace
Experience with SQL and/or SPSS
Self-starter
Understanding of agile project management approach
Strong communication, organization, and prioritization skills
Authorization to work in the United States without sponsorship.

Responsibilities

Partner with Marketing and internal/external stakeholders to define and prioritize features based on business value and customer needs.
Own and manage the marketing product backlog, including defining epics and user stories, and collaborating with development teams for smooth release processes.
Build strong stakeholder relationships, clearly communicating project status, release scope, and ensuring all changes are approved and well-understood.
Manage the integrity of Customer Insights Data, serving as the primary liaison between the CI team and IT.
Develop and implement data auditing procedures, manage the CI Data Dictionary, and enforce data management standards.
Serve as a Subject Matter Expert for platforms, including: ProductsUp, Google Big Query, Looker and Listrak.
Collaborate with Compliance on Privacy regulations (e.g., executing privacy requests and developing SOPs).
Create and manage data transfers to internal and external partners.
Document systems and processes, participate in data governance, and identify other data stewards/SMEs for organizational collaboration.
Active participant in Business/Data Governance.

Benefits

Multiple Medical plan options
Dental & Vision plans
Medical and Dependent Care Flexible Spending Accounts
Health Savings Account including company contributions
Company paid Life Insurance and AD&D
Company paid Short-Term Disability
Other various voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance
401(k) Employer Match
Employee Stock Purchase Plan to purchase Duluth Trading Co. stock at a discount
Parental Leave
Paid holidays: New Year's Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day
Paid Time Off: take it as you need it policy for exempt employees
Daily pay available
40% Employee Discount
Flexible Fridays
Onsite fitness center