Marketing Technology Product Manager

Leaf Home•Hudson, OH

10h

About The Position

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition. From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us. Why Leaf Home We Win – Being driven every day to win is who we are People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love Support – Inclusion, sustainability, and reliability surround everything we do Personal Growth – Dedicated to providing resources and encouragement for employee growth Mobility – Locations throughout the U.S. and Canada, with continued expansion Position Summary The Marketing Technology Product Manager owns the strategy, roadmap, and execution of marketing and revenue-enabling technology platforms across the marketing technology ecosystem. This role operates at the intersection of Marketing, Inside Sales Operations, Analytics, and Engineering, translating business objectives into scalable, measurable, and high-performing technology solutions. Depending on organizational priorities and portfolio assignment, this role may oversee one or more focus areas, including: SEO Conversion Rate Optimization (CRO) and Website Optimization Consumer-Facing Technology (including MPI) Inside Sales Technology Lead Optimization

Requirements

5+ years of experience managing marketing technology platforms
Demonstrated success leading cross-functional initiatives that translate business objectives into scalable, measurable technology solutions
Experience with Microsoft Azure DevOps (ADO) or Jira
Working knowledge of CMS, CRM, CDP, marketing automation, analytics, experimentation, attribution, and call-center platforms
Experience with reporting tools such as Tableau, SQL, and/or Power BI
Experience managing vendors and external partners
Proficiency in Microsoft Office
Must be legally authorized to work without employment visa sponsorship

Nice To Haves

Bachelor's degree or a Combination of education, training, and experience.
Experience owning platforms that support call centers, lead routing, attribution, or revenue operations
Familiarity with A/B testing frameworks, personalization engines, and experimentation governance
Exposure to SEO tools, CRO platforms, or consumer-facing digital ecosystems
Experience in high-volume lead environments or multi-channel marketing organizations

Responsibilities

Define and own the product vision, multi-quarter roadmap, and prioritized backlog for assigned domains
Balance near-term delivery with long-term scalability, architectural integrity, and technical health
Continuously reassess priorities based on business outcomes, customer experience, and evolving organizational goals
Lead intake, backlog grooming, sprint planning, and release coordination with engineering and delivery teams
Translate business needs into clear requirements, user stories, and acceptance criteria in partnership with IT
Ensure timely, high-quality delivery while managing scope, dependencies, and trade-offs
Align cross-functional stakeholders on priorities, timelines, and expected outcomes
Communicate roadmap progress, risks, and decisions with clarity and transparency
Define success metrics, KPIs, and leading indicators for owned platforms and initiatives
Partner with Analytics to design dashboards, reporting frameworks, and instrumentation
Monitor post-launch performance and drive continuous optimization to ensure ROI and value realization
Identify opportunities for automation, efficiency gains, and platform consolidation
Champion experimentation, A/B testing, and iterative improvement across customer and operational touchpoints
Use data-driven insights to inform enhancements and future roadmap decisions
Manage vendor relationships, including performance reviews and roadmap alignment
Evaluate, select, and implement new tools and platforms as business needs evolve
Ensure clean integration within the broader marketing technology ecosystem
Ensure data quality, tracking accuracy, and instrumentation integrity across platforms
Establish standards and best practices for data capture, governance, and reporting
Ensure insights are reliable, actionable, and decision-ready