Verkada-posted about 1 month ago
Full-time • Manager
Onsite • San Mateo, CA
1,001-5,000 employees

Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Marketing Technology Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

  • Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
  • Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
  • Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
  • Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
  • Translate requirements into scalable systems workflows or technical solutions, reducing manual steps and eliminating operational friction.
  • Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
  • Act as the go-to expert for tools like Marketo/Hubspot, Zapier, Workato, and Salesforce
  • Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
  • Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
  • Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
  • Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.
  • 5+ years in Software Engineering, Marketing Technology, Business Systems, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
  • Hands-on experience with Marketo (or HubSpot) and Salesforce, including building automations, integrations, and managing lifecycle flows.
  • Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
  • Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
  • Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
  • Process-oriented mindset with experience managing campaign ops at scale.
  • Excellent communication and documentation skills. You can explain complex systems clearly to both technical and non-technical stakeholders.
  • Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
  • 0 Inbox mentality. You proactively solve problems before they become bottlenecks.
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits
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