Marketing Technology Manager II
About The Position
The Marketing Technology Manager will work across Uber's global brand marketing campaigns, transforming data into strategy across our key digital platforms. This role requires a technically proficient and strategic leader who can effectively collaborate with Global Media, agency, and analytics teams to build, optimize and scale campaigns. The ideal candidate is a hybrid performance marketer and brand strategist-a strategic thinker who is passionate about the intersection of data, technology, and brand-building. You thrive in a fast-paced, global environment and are driven to constantly test, learn, and automate for greater impact.
Requirements
- 7+ years hands-on experience with tools such as Ads Manager, Smartly, MMPs (e.g., Appsflyer, Branch).
- Bachelor's degree
Nice To Haves
- Experience managing 8- to 9-figure annual budgets across multiple platforms and geographies.
- Strong planning and organizational skills; able to juggle multiple priorities with attention to detail.
- Advanced proficiency in Excel / Google Sheets.
- Background in strategic account management and developing media plans.
- Excellent project management skills with the ability to manage stakeholders and stay within deadlines.
- Strong analytical skills (Excel, SQL a plus) with multivariate testing experience.
- Understanding of ad-tech, including integration, tracking, both pixel and mobile app.
- Ability to adapt to quick changes within both the company and industry.
Responsibilities
- Lead full-cycle execution of global brand and direct response paid digital campaigns across Facebook, Snap, TikTok, Google ads and other social/programmatic channels.
- Translate business goals into marketing strategies, using experimentation frameworks and forecasting models to influence investment decisions and drive marketing KPIs.
- Craft outstanding brand marketing campaigns with our media team, involving all the latest capabilities developed by advertising platforms (AR, lenses, commercials, videos, and more).
- Serve as a subject matter expert on mobile attribution, measurement, pixel implementation-ensuring Uber remains ahead of industry and platform changes.
- Determine areas of opportunity, build and implement experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement, and retention.
Benefits
- You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp.
- You will also be eligible for various benefits. More details can be found at the following link [https://www.uber.com/careers/benefits](https://www.uber.com/careers/benefits).
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Transit and Ground Passenger Transportation
Number of Employees
5,001-10,000 employees
