Marketing Technology Lead - P&C

USAA • Tampa, FL

1d • Hybrid

About The Position

As MarTech Lead for Property and Casualty, you will serve as the quarterback for the P&C marketing technology strategy, driving execution of Association-wide capabilities while delivering outcomes for the business while shaping the broader MarTech You will lead an agile team focused on leveraging Association‑wide MarTech capabilities within P&C, ensuring they are adopted in ways that meaningfully improve speed, personalization, and measurement, unlocking value across the full MarTech ecosystem, including data and decisioning, workflow automation, content management, and channel delivery platforms. This role is foundational ensuring seamless integration and alignment with Association standards while enabling unified, privacy-compliant customer profiles and personalized experiences at scale. By championing a data‑first approach, you will power advanced segmentation and decisioning and orchestrate how content and campaigns are planned, executed, and optimized across digital and offline channels. You will partner with cross functional teams to deliver scalable compliant solutions. As a trusted advisor and thought leader, you will mentor talent, influence Association strategy, and ensure an evolving infrastructure that meets business and regulatory requirements, adapts to emerging trends, and positions USAA at the forefront of MarTech innovation. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

Requirements

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years Marketing Technology experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• Comprehensive knowledge of Technology/Digital products and emerging technology platforms, applications data analysis and research techniques and standards.
• Proven track record to effectively develop, influence, present and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users and senior leadership.

Nice To Haves

• Proven expertise in executing marketing campaigns through MarTech capabilities in the Insurance industry (e.g., Adobe, Salesforce, Pega, Optimizely).
• Hands-On Experience Executing within MarTech Platforms: Deep technical and strategic experience with capabilities like Salesforce Marketing Cloud, Salesforce Data Cloud, Tealium, AEM, Optimizely, etc.
• Drive Business Outcomes: Strong ability to translate business needs to capabilities and campaigns leveraging collaboration to achieve desired outcomes.
• Audience Segmentation & Execution: Expertise developing segments and audiences aligned to campaign outcomes in a CDP.
• Executive Stakeholder Engagement: Proven success influencing senior leadership and building Association-wide partnerships to drive new capability innovation and execute across existing tech stack.
• Agile Delivery Expertise: Experience leading agile teams and managing complex backlogs for multi-platform implementations, ensuring timely delivery and business alignment.
• US military experience through military service or a military spouse/domestic partner

Responsibilities

• Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
• Leads team and stakeholders to envision, define, and translate Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy.
• Shepherds highly complex, highly integrated, and strategic Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.).
• Drives, quantifies, and defends Digital and Technology product and experience investments through Business Case artifacts and hypotheses, communicating the value proposition of Digital or Technology products and experiences.
• Continuously leverages expert data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs/KRIs; shares best practices with team members.
• Guides team to generate meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements; follows through to ensure applicable improvements are implemented.
• Sets the standard for preparing compelling presentations, and other forms of communication to communicate complex concepts to a diverse audience, including senior leadership, and facilitates Digital or Technology product definition, concept and collaboration sessions to coordinate discovery, development, delivery, and validation activities, as well as to mitigate risks and dependencies.
• Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products.
• Actively manages ambiguity, influences others to bring in “big picture” thinking and drives clarity, solutions, and execution plan among team and stakeholders.
• Maintains and applies expert knowledge of the business, technology, UX, and relevant experiences and processes and an expert understanding of Product Management.
• Consistently provides guidance and mentoring to team members and acts as an escalation point and ensures issues are resolved.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

• At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
• These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.
• Additionally, our career path planning and continuing education assists employees with their professional goals.
• For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level