Marketing Technology & Data Manager

Viridien • Houston, TX

20d

About The Position

Viridien is seeking a Marketing Technology & Data Manager to lead the design, optimization, and integration of our digital marketing technology ecosystem. This role ensures our martech stack supports marketing and communications strategies aligned with Viridien’s business goals.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 7+ years of experience in Martech, (B2B preferred).
• Proven expertise in managing and integrating: CMS platforms (e.g., Drupal), tag managers (e.g., GTM), and domain/DNS systems, Analytics & UX tools (e.g., GA4, HotJar), Marketing automation (e.g., HubSpot) and CRM platforms (e.g., Salesforce), Performance & SEO tools (e.g., SEMrush, Search Console), Compliance & consent tools (e.g., CookiePro).
• Strong understanding of lifecycle data management, automation, and multi-touch attribution.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Own and optimize Viridien’s martech stack and integrations across platforms and vendors.
• Manage our marketing automation platform, including workflows for lead management and connectors with CRM- (e.g., HubSpot, Salesforce).
• Implement tagging, tracking, and multi-channel attribution frameworks (e.g., GA4, GTM, UTMs).
• Ensure compliance with data privacy regulations (e.g., GDPR) and internal / best practice data governance policies.
• Develop and drive a 12-month martech roadmap and track and report on performance against KPIs.
• Mentor team members and support process standardization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees