Marketing Technology Associate Manager

AT&T Performing Arts Center•Dallas, TX

About The Position

ABOUT THE AT&T PERFORMING ARTS CENTER The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co-presented with TITAS Presents; and top concerts, performers and cutting-edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages. The Center also offers free programming for audiences from every part of the community. Organizational Values: The Center’s culture is to focus on the values that guide its people's actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to each other, learning from each other, and taking a stand for what we know is right so that all people feel valued, respected, and safe. The Center is an Equal Opportunity Employer. The Center’s Core Values are to passionately pursue our mission by being: Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas Community Minded – Actively fostering and participating in meaningful community interactions Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return Flexible – Willing to change to achieve results The Center’s five resident companies are among the city’s leading arts institutions: Anita N. Martinez, Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater. Designed by internationally acclaimed architects, the Center’s campus includes the Margot and Bill Winspear Opera House, Dee and Charles Wyly Theatre, Annette Strauss Square. Job Summary: Under the direction of the Director of Marketing Operations & Technology, the Marketing Technology Associate Manager will lead execution of email marketing programs, website content management, ticket-purchase-path accuracy, marketing automations, analytics, and emerging AI-driven marketing capabilities. This role helps ensure patrons receive a seamless and engaging digital experience across all platforms while driving continuous improvements to our marketing technology ecosystem and operating practices. This position requires a detail-oriented, highly organized team player with excellent interpersonal skills who works seamlessly and efficiently with AT&T Performing Arts Center staff and end users of the facilities. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center’s Core Values is imperative.

Requirements

Bachelor’s Degree in Marketing, Communications or similar; 3–5 years of experience in digital, email, or marketing technology roles
Hands-on experience with email platforms and CRMs; Tessitura strongly preferred
Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
Working knowledge of e-mail deliverability, authentication standards, and compliance
Experience supporting cross-functional projects and external vendors
Strong communication skills and ability to convey technical concepts effectively
Excellent organization and time-management skills
Availability for occasional evening/weekend support as needed
Proficiency in Microsoft 365 required; Adobe Creative Suite a plus
Appreciation for the performing arts is preferred

Nice To Haves

Hands-on experience with email platforms and CRMs; Tessitura strongly preferred
Proficiency with Google Analytics 4 (GA4); familiarity with Google Tag Manager is a plus
Proficiency in Microsoft 365 required; Adobe Creative Suite a plus
Appreciation for the performing arts is preferred

Responsibilities

Build, schedule, test, and deploy all email campaigns, including newsletters, announcements, automated journeys, and transactional emails
Own the email roadmap, calendar, and KPIs; align with programming and revenue goals
Set segmentation strategy, automation logic, and personalization rules
Oversee QA, rendering tests, and deliverability standards
Monitor key metrics and lead optimization efforts
Drive audience growth through onsite capture, co-promotions, and digital acquisition
Ensure compliance with CAN-SPAM, SPF, DKIM, and DMARC
Manage website content updates in WordPress; ensure accuracy, accessibility, and consistent UX
Support web governance and assist in prioritizing enhancements with external developers
Ensure ticketing purchase paths remain accurate and functional; escalate issues promptly
Assist with SEO/GEO optimization
Support the Director in managing marketing platforms (email, CRM, CMS) and identifying operational needs
Assist with tool evaluations, integrations, and workflow improvements
Maintain documentation, process guides, and platform best practices
Monitor data hygiene and collaborate with IT and ticketing teams to resolve issues
Support vendor communication and test deliverables
Provide staff training on new features and workflow updates
Assist with usage tracking and renewal monitoring
Use AI-enabled platform features to improve message relevance and timing
Recommend practical AI applications for targeting and personalization
Track outcomes of AI-assisted initiatives and share learnings
Support intake, scoping, and prioritization of digital requests
Coordinate with Programming, Ticketing, IT, and external partners; communicate timelines clearly
Assist in setting expectations, tracking risks, and supporting QA
Help develop dashboards and scorecards with the Data Analyst
Identify trends, propose experiments, and support implementation of optimizations
Other duties as assigned