Marketing Technology Analyst

Transamerica•Cedar Rapids, IA

1d•Hybrid

About The Position

Organize and manage materials in Transamerica’s marketing content database. This position will focus on organizing, tagging and maintaining digital files for both internal and external distribution. (70%) This position will also focus on content use reporting, budget tracking, and organizing content for timely marketing campaigns. (30%) Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking reporting and analytics.

Requirements

Bachelor's degree in information technology, marketing, communications or relevant field, or equivalent experience
Knowledge of fundamental marketing concepts and tools
Analytical and problem-solving skills
Excellent written and oral communication skills
Ability to handle multiple priorities and meet deadlines

Nice To Haves

Understanding of highly regulated marketing environments like financial services
Previous publishing, library or administrative office experience

Responsibilities

Manage and publish marketing materials (print and digital) to online libraries for internal and external distribution
Collaborate with teams to fulfill print and digital orders in a time-sensitive environment
Collaborate with internal business groups and marketing partners to improve the user experience, reporting and distribution.
Create documentation for business and system requirements for assigned focus area.
Assist with team projects on library maintenance, metadata, content tagging, and marketing campaign programming
Develop knowledge of marketing platforms, tools and processes.

Benefits

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs