Marketing Team Leader

Bayer Built Woodwork.

9d•$110,000 - $120,000•Onsite

About The Position

As the Team Leader of Marketing, you will lead and develop a high-performing marketing team to drive brand & product awareness, customer engagement and marketing support within an established B2B customer base in the building supply industry. The Team Leader collaborates with Sales, Operations Management, and the Product Development Teams to craft integrated selling tools to maintain and grow our presence within the marketplace and measurably grow market share.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years of progressive marketing experience, including at least 2 years in a supervisory or leadership role
Strong project & budget management experience
Team Development & Coaching experience
Excellent written and verbal communication skills
Copy Writing, Proofing and Editing experience
Google Analytics and SEM/SEO tools experience
Social media and digital advertising (Facebook, Pinterest, Instagram, YouTube and LinkedIn) experience
Proficiency in Adobe Creative Suite & Canva
General Understanding of AI (such as ChatGPT, Microsoft Copilot)
Analytical mindset with data-driven decision making
Cross-functional collaboration and stakeholder engagement

Nice To Haves

Experience in manufacturing, millwork or building-products industries is a plus

Responsibilities

Leading, mentoring and evaluating a team of marketing specialists and coordinators to meet quarterly and annual objectives
Developing and executing integrated marketing plans – Including both print and digital, displays, events, Public Relations and other content – to generate qualified leads and nurture prospects through the sales funnel
Working with our accounting team to establish and maintain annual marketing budget, while optimizing resources and tracking ROI on all programs
Overseeing brand consistency across all touchpoints: website, social media, digital & printed collateral, B2B and B2C advertising, showrooms, displays and trade show materials
Utilizing analytics to monitor and track performance of marketing initiatives; Providing insight and optimization recommendations to Marketing Director
Collaborating with Sales, Support and Product Teams to align all internal and external messaging to support all product & service updates and launches
Collaborating with other departments on process improvement initiatives
Supporting external agencies and vendors to ensure deliverables meet the Bayer Built Woodworks quality and style standards set by Marketing Director and/or senior management team
Providing training and maintaining documentation on all marketing processes, tools and best practices for Marketing Team