Marketing Systems Administrator

Advia Credit Union • Oshtemo Charter Township, MI

2h • $25 - $30 • Hybrid

About The Position

The Marketing Systems Administrator role is essential for driving your credit union’s marketing initiatives and ensuring data-driven decision-making. By leveraging advanced data analytics and marketing automation platforms like Marketo, HubSpot, or Salesforce Marketing Cloud, this role will significantly contribute to Advia's growth and optimization strategies. Collaborating closely with various teams such as Marketing, Sales, Operations, Analytics, and Digital Channel, the Marketing Systems Administrator will play a crucial part in developing and executing regional marketing campaigns. This partnership aims to enhance pipeline and revenue growth, positioning us for sustained success.

Requirements

• Three years to five years of similar or related experience, including preparatory experience. Strong understanding of marketing automation.
• A college degree.
• A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance. Typically includes subject matter experts as well as first level to middle managers.
• Passion for working in a data-driven culture.
• Proven record of executing successful email campaigns in a marketing automation platform in Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation platform.
• Knowledge or experience in CRM (Customer Relationship Management) software, and persona set modeling.
• Excellent project management skills, including being able to manage and organize multiple projects simultaneously, meet deadlines, and prioritize tasks and campaigns effectively.
• Excellent written and verbal communication skills with unparalleled attention to detail.
• Willingness to learn and receive certification in Marketo, HubSpot, and/or Salesforce Marketing cloud.

Responsibilities

• Manages the day-to-day administrative operations of the marketing automation platform, Marketo, and integrations with our CRM (Customer Relationship Management) platform.
• Develops and executes marketing campaigns from email campaigns, landing pages, forms, member onboarding, and member surveys.
• Maintains seamless connections between Advia’s marketing automation platform (currently Marketo) and its CRM (Customer Relationship Management) system. Implements and optimizes nurture campaigns leveraging both marketing automation and CRM data to generate opportunities for sales teams.
• Analyzes campaign performance using reporting and dashboards.
• Develops a scoring strategy model tagging prospects as leads: Market Qualified Lead (MQL), or Sales Qualified Lead (SQL) and partners with the departmental sales unit for pipeline management and automation. Nurtures prospects who are not ready to move forward in the funnel by delivering quality marketing content, partnering with Sales and Marketing to develop.
• Assist in executing predictive analytics campaigns by managing Faraday-generated pipelines. Evaluate and track campaign outcomes to uncover insights that drive growth and enhance performance.
• Assists in calculating and managing the cost per member acquisition report on the return on investment (ROI) of each campaign, including ROI by channel. Creates standardized marketing reports and dashboards to present performance metrics to stakeholders across the organization.
• Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Additionally, all employees must follow policies and procedures to minimize risk by exercising judgment, raising questions to management, and adhering to policy guidelines.

Benefits

• Medical, dental, and vision insurance to keep you and your family healthy.
• 401(k) with company match, life insurance, and disability coverage.
• Generous paid time off (PTO), paid holidays, and paid parental leave.
• Learning and development programs, plus tuition reimbursement to support your career journey.
• Free Telemedicine
• Employee Assistance Program (EAP)
• Wellness initiatives
• Paid Community Action Volunteer Hours
• Parental Leave and Tuition Reimbursement are available after one year of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees