Marketing Support Planner

Love's Travel Stops & Country Stores•Oklahoma City, OK

28d

About The Position

The Marketing Execution Planner will serve as the central point of planning for integrated marketing efforts at Love’s Travel Stops. This highly cross‑functional role partners closely with retail Space Planning, Marketing Analytics, Marketing Strategy, Business Unit leaders, Category Managers and Love’s Media Group to ensure placement is optimized for customer impact and experience, profitable sales and cross-category business growth. This role provides planning insight that connects business strategy to implementation through clear execution frameworks, cross‑functional alignment, and disciplined placement of on‑brand signage.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Advertising, or related field.
3–5 years of experience in marketing operations, project management, advertising production, retail planning, or similar functions.
Strong understanding of marketing analytics, including ability to interpret data and derive insights.
Demonstrated experience managing complex, multi‑team workflows and deadlines.
Proficiency with project‑management software.
Strong proficiency in Microsoft Office, with experience using planning, workflow, and retail space‑planning tools (e.g., Smartsheet, Blue Yonder, planogram or floor‑planning platforms)
Ability to interpret retail, sales, and layout performance data
Excellent verbal and written communication
Highly organized, detail‑oriented, and deadline‑driven
Strong collaboration and interpersonal skills; ability to influence and work cross‑functionally
Adaptability under pressure with the ability to juggle multiple priorities

Nice To Haves

Experience with retail space planning, planograms, or signage execution
Familiarity with analytics tools (e.g., Google Analytics, sales‑performance dashboards)
Experience working within marketing, advertising, or merchandising environments

Responsibilities

Maintain a master schedule of active and upcoming signage projects; anticipate risks and adjust schedules and placement accordingly.
Partner with cross-functional teams to determine optimal placement of signage, incorporating layout constraints and planograms; evaluate sales and profit impacts of signage placement and apply learnings to future plans.
Work closely with business‑unit stakeholders, operations, retail media and merchandising to ensure alignment of signage strategies with organizational goals.
Analyze signage performance to improve clarity, visibility and profitability.
Review customer behavior and traffic-flow data to inform placement decisions.
Evaluate previous executions, identify opportunities for improvement, and recommend optimization strategies.
Identify process improvements across intake, tracking, scheduling, and deployment to streamline execution.
Collaborate with Merchandising and Analytics teams to maintain accurate promotion vehicle inputs in Vendor Link, supporting data‑led recommendations for optimal promotional vehicles across products and categories.