Marketing Strategy Manager

State Farm•Dunwoody, GA

2d•$150,000 - $180,000•Hybrid

About The Position

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! Our Marketing Strategy & Campaign Management function is seeking a Marketing Strategy Manager to lead our Strategy Development Team. Our team is tasked with building foundational marketing strategies in consideration of the full consumer funnel to drive brand and product growth. We identify and define business opportunities and strategic roadmaps to fuel marketing plans and campaigns, while understanding and articulating the impact on business results. As a Marketing Strategy Manager, you will oversee the development of marketing strategy for the master brand as well as the State Farm product portfolio in context of enterprise goals and performance, with the goal of driving company growth.

Requirements

7+ years of marketing OR strategy experience
3+ years in a leadership capacity
Deep knowledge of brand and product marketing strategy and translating strategy into execution
Comprehensive understanding of current data-driven tools and platforms and research approaches
Experience in blue-chip marketing organization and/or brand management
Program management capacity and rollout of large-scale initiatives
Experience driving consensus and momentum across multiple teams internally
Proven track record of building coalitions; collaborative, cross-functional team leadership
Proven track record of leading teams that have delivered strategies to execution
Experience in matrixed organizations and ability to collaborate with non-directs to drive change
Experience managing large, cross-functional teams in a matrix framework
Experience leading teams directly that scale across multiple disciplines
Experience collaborating with peers and leaders across a broad organization
Inspires confidence with internal and external constituents
Comfortable finding a path forward and providing direction in the gray
Change agent and pragmatist; able to drive positive cultural change at State Farm

Nice To Haves

Insurance services category experience is a plus
Experience managing operations with $500M+ budgets

Responsibilities

Responsible for leading the team to develop and prioritize the enterprise marketing strategy, including the master messaging, audience, measurement, and investment strategies which inform the overall campaign management strategies
Orchestrates cross functional processes within Marketing to ensure collaboration and input into strategy development
Develops marketing strategies aligned with enterprise priorities while anticipating stakeholder needs
Leverages analytics to support strategic recommendations and business priority alignment
Contributes to the development, evaluation and interpretation of measurement frameworks
Sets strategic priorities across campaigns to drive objectives
Strategy includes full consumer touchpoints requiring collaboration with other departments in the enterprise, fully leveraging activity and driving the messaging so that State Farm shows up consistently and with one strong voice (ET, ECC, Agency, Agent Experience, Claims)
Responsible for salary administration, performance assessment and coaching, selection, training, and career development of reporting employees in accordance with company policies and procedures
Manages resources both human and financial in accordance with budget, department plans, and unit plans, within existing and anticipated business environments
Responsible for fostering an environment of continual innovation and process improvement within area of responsibility
Cultivates an environment where diversity and inclusion is valued and leveraged to position employees and the department to be their best
May require travel via commercial transportation or motor vehicles
May work irregular hours, including weekends/holidays
Responsible for the handling and maintenance of confidential and highly sensitive information
Involvement in company approved educational programs as applicable for continued development

Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
Potential starting salary range: $150,000 - $180,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 24% of base salary
At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment. Preference will be given to those located near a hub location.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Remote: Qualified candidates (outside of hub locations listed above) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $165,000 - $198,000
Application deadline is expected to close on 4/1/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $187,500 - $225,000
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
401k Plan
Health Insurance
Dental/Vision plans
Life Insurance
Paid Time Off
Annual Merit Increase
Tuition Reimbursement
Health Initiatives
For more details, visit our benefits summary page.