Marketing Strategy Manager - Value Propositions and Enterprise Naming

Truist Bank • Charlotte, NC

1d

About The Position

The Marketing Strategy Manager will focus on developing and refining value propositions, positioning statements, marketable proof points and reasons to believe for a wide range of consumer and business segments, products and services so that Truist can differentiate itself and win share from the competition. The role influences senior marketing and business leaders in order to bring consensus for ideas and ensures that the work is adopted and utilized consistently.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field
• Seven years of related experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Nice To Haves

• Master's of Business Administration (MBA) or related degree
• Ten years marketing experience across a broad range of marketing functions

Responsibilities

• Lead the development and refinement of value propositions, positioning statements, marketable proof points and reasons to believe, for a wide range of client segments, products and services. Facilitate group working sessions and bring consensus with internal stakeholders and external vendor partners as needed to successfully execute work.
• Utilize a strong understanding of language to write and re-write value propositions and positioning that are fully aligned to the Truist brand and business strategy.
• Present ideas using a range of methods to effectively influence senior leaders throughout the company.
• Consult on campaign/creative briefs and ensure that each brief includes a clear value proposition and/or marketable claims.
• Collaborate and consult with internal constituents to understand short-term and long-term business objectives, and serve as an internal strategic advisor to segment leaders regarding brand and market positioning.
• Develop and maintain deep subject matter expertise of relevant consumer/business segments, the competitive landscape, market dynamics, and trends in order to achieve distinctive and differentiated positioning of Truist.
• Guide market research and intelligence gathering to inform value proposition and positioning development, using compelling insights.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees