Marketing Strategy Intern (Summer - 12 weeks)

Capcom USA • San Francisco, CA

41d • $25 • Onsite

About The Position

The job location is San Francisco, CA. This is not a remote position. About Capcom: Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, and Devil May Cry® . Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com. Position Intro The Intern would be assisting the Capcom USA (CUSA) Associate Manager, Marketing Strategy through administrative support and management of titles and campaigns across the Capcom portfolio with Digital Sales , Brand Marketing, PR/Social, Business Operations, and other departments. Will work with cross-functional groups such as Senior Management, Marketing, Sales, and other relevant stakeholders. In this highly impactful assignment, the intern will work on a mix of actual deliverables while building skills for a possible career in the video game industry. This is a short-term, entry level, temporary position expected to last 12 weeks and will be compensated accordingly.

Requirements

• The ideal candidate is pursuing a BS degree in Business Administration, Marketing, Math, Communications, Psychology, Gaming, Video/TV Production or another related field.
• Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
• Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC).
• Has a keen interest in the interactive entertainment industry.
• Knowledgeable about industry brands; notably Capcom.
• Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners.
• Strong organization & problem-solving skills
• Attention to detail
• Exceptional project management, analytical and prioritization skills
• Excellent communication & presentation skills

Nice To Haves

• Familiarity with Capcom’s portfolio of IPs a plus

Responsibilities

• Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns.
• Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch.
• Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative.
• Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises.
• Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods.
• Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games.
• Submit asset requests through project management tools such as Wrike.
• Other tasks/projects as assigned.

What This Job Offers

• Career Level: Intern