Marketing Strategist - Full Time

Erlanger Health System•Chattanooga, TN

53d

About The Position

The Marketing Strategist is part of a dynamic, high-performing internal marketing department that functions with energy, agility, and collaborative intensity. The marketing department operates as a strategically integrated, insight-driven, and outcomes-focused team. The Marketing Strategist plays an important role within this environment collaborating closely with peers across Communications, Creative, and Digital & Web Strategy to deliver campaigns that support enterprise growth, clinical service line visibility, and patient engagement. This individual is both a strategic architect and an operational leader and is expected to work collaboratively across functions, proactively contribute to cross-team initiatives, and uphold a standard of marketing excellence that supports Erlanger's mission and enterprise goals.

Requirements

Bachelor's degree in marketing, Communications, Healthcare Administration, or related field
5-7 years of experience in marketing, preferably in healthcare, service line strategy, or agency settings
Proven ability to lead cross-functional campaigns that produce quantifiable results
Strong understanding of digital marketing, CRM, content strategy, and patient journey marketing
Experience collaborating with clinical teams, operational leaders, and multiple internal departments

Nice To Haves

Master's degree
Familiarity working with or managing external vendors and marketing partners is preferred

Responsibilities

Serve as the lead marketing strategist for assigned clinical service lines, physician groups and/or entities (assignments to be determined).
Translate business goals and clinical priorities into clear, targeted marketing strategies and tactical plans.
Partner with service line leaders and administrative stakeholders to understand patient access objectives, competitive positioning, and growth targets.
Frame marketing work through the dual lenses of financial ROI and community impact.
Act as the internal client lead for assigned service lines liaising with creative, digital, content, and communications teams to deliver coordinated campaigns.
Lead development of briefs and guide campaigns from concept through execution, ensuring messaging is consistent, timely, and audience-relevant.
Collaborate with the Marketing Specialist to manage deliverables, timelines, and day-to-day coordination.
Work alongside external agency partners, contractors, and consultants (e.g., Creative Partner, Web Strategy Partner, Media Buyer, etc.) to ensure seamless collaboration, brand consistency, and timely delivery.
Serve as a connector between internal stakeholders and external vendors to drive efficient processes, clear communication, and shared accountability for outcomes.
Help manage expectations, priorities, and feedback loops to ensure partner relationships remain strategic, efficient, and in service of Erlanger's broader marketing goals.
Ensure digital assets and content for assigned service lines are accurate, engaging, and aligned with brand standards.
Collaborate with digital and content teams on SEO, provider listings, Google Business Profiles, and service page enhancements.
Identify and elevate compelling narratives patient stories, physician profiles, research, and innovation that build brand credibility.
Define KPIs in partnership with the Marketing Director and system leadership to track campaign performance and business impact.
Monitor marketing analytics dashboards and translate data into actionable insights.
Recommend ongoing refinements based on performance, community feedback, and evolving strategic priorities.