Marketing Strategist (Agency)

Matter•Boston, MA

6d•$70,000 - $85,000•Hybrid

About The Position

Matter is an independent and thriving brand elevation agency unifying PR, marketing, and creative services. As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment because we know that when we tap into our collective brainpower, we create inspired solutions for our clients—and a genuinely great place to work. We take our work seriously, but not ourselves. If you’re a thoughtful, collaborative marketer who enjoys building brands and driving growth, Matter may be the right fit. The Role We’re looking for a Marketing Strategist to help lead and execute marketing efforts for the Matter brand, with a focus on driving awareness, engagement, and qualified leads in support of agency growth. This role sits at the intersection of PR, marketing, and creative, and plays a key role in shaping how Matter shows up in the market. You’ll help translate our positioning and points of view into integrated programs—spanning earned, owned, and paid channels—that support new business and long-term brand building. You’ll work closely with agency leadership, business development, PR, marketing, and creative teams to develop and execute thoughtful, data-informed marketing initiatives.

Requirements

4–5 years of marketing experience; agency experience strongly preferred.
Experience working across PR, content, social, and digital marketing programs.
Familiarity with lead generation, paid campaigns, and marketing automation tools (HubSpot experience preferred).
Strong writing, communication, and presentation skills.
Comfortable working with analytics and performance reporting.
Highly organized, proactive, and results-oriented.
Creative, strategic thinker with a collaborative mindset.
Able to adapt quickly in a fast-paced, integrated agency environment.

Responsibilities

Help shape and execute Matter’s brand and positioning in the market.
Partner with Matter leadership to support thought leadership, earned media, speaking opportunities, and awards programs.
Translate Matter’s points of view into compelling narratives, storylines, and content that reinforce credibility and authority.
Ensure consistent messaging and voice across PR, marketing, and owned channels.
Develop integrated marketing plans that support agency growth, new offerings, and priority offerings.
Write and present marketing strategies that combine PR, content, social, paid media, and email to drive awareness and demand.
Recommend and manage appropriate channels to achieve marketing objectives across the full funnel.
Collaborate across departments to source insights, expertise, and inputs for campaigns.
Lead Matter’s content strategy, including blogs, newsletters, case studies, campaign assets, and web content.
Oversee organic and paid social media efforts, with an emphasis on LinkedIn.
Support lead generation initiatives through content offers, email campaigns, and paid programs in partnership with business development.
Manage and optimize marketing campaigns using HubSpot and related tools.
Track and report on the effectiveness of marketing and PR programs, including engagement, leads, and pipeline contribution.
Monitor competitive activity and market trends to inform strategy.
Use performance data and insights to continuously refine campaigns and priorities.
Manage budgets and evaluate ROI for areas of oversight.
Build strong relationships across PR, marketing, creative, and leadership teams.
Help shape go-to-market strategies for new services, offerings, or agency initiatives.
Develop and deliver clear, compelling presentations to internal stakeholders.