Marketing Specialist – Michigan Region

Trinity Health • Chelsea, MI

1d

About The Position

Provides project management for key marketing processes to Trinity Health Michigan and its regions, service lines, and departments. Has thorough knowledge of integrated brand marketing, event management, and the planning/tactical execution of marketing strategies. Makes marketing placement strategic recommendations to leadership. Simultaneously manages multiple projects and coordinates monthly ROI tracking reports. Works directly with service line/physician leaders and a variety of multidisciplinary work groups.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 3-5 years of marketing experience, including brand management, major event planning, developing/writing marketing plans, project management, and managing budgets.
• Excellent written and verbal communication skills.
• Excellent customer service orientation skills necessary to deal effectively with various levels of hospital personnel, outside customers and community groups.
• Excellent planning, organization, and prioritization skills in the areas of needs assessment, project management, budgeting, and tactical execution.
• Computer skills including MS Word, Excel, and PowerPoint.
• Ability to work autonomously.
• Must be self-motivated, self-directed, proactive, and solution-oriented in approach to work and serving the needs of internal and external clients and audiences.
• Ability to manage several projects simultaneously and independently under strict deadlines.

Responsibilities

• Demonstrates thorough knowledge and can articulate marketing objectives and strategies to internal and external audiences.
• Formulates plans and makes recommendations to increase brand image through marketing opportunities.
• Leads the planning/execution of major system consumer events.
• Manages marketing activities for regions/service lines and implements strategic marketing plans in collaboration with Director.
• Represents Health System at Chamber and Community events.
• Write scripts, manage local radio, and telephone messaging spots.
• Identify market challenges and opportunities and integrate into plans for assigned regions and service lines, departments, programs, and services, and communicate with Director.
• Responsible and accountable for adhering to departmental budget parameters for assigned regions, service lines, departments, programs, and services.
• Promote diversity in all marketing materials.
• Participates along with staff, when necessary, to carry the media pager and respond to media inquiries and requests.
• Assists in the development/implementation of crisis communications preparedness efforts, including planning and policy/procedure development.

Benefits

• Competitive compensation
• DAILYPAY
• Benefits effective Day One! No waiting periods.
• Full benefits package including Medical, Dental, Vision, PTO, Life Insurance, Short and Long-term Disability
• Retirement savings plan with employer match and contributions
• Opportunity for growth and advancement throughout Trinity Health
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees