Marketing Specialist, UHealth Marketing

University of Miami • Miami, FL

4d

About The Position

Writes or edits, direct the design of, publishes, and distributes marketing and communication materials. Maintains familiarity with all departmental programs and services and updates all communication resources accordingly. Serves as editor for all departmental newsletters and assumes responsibility for promoting, updating, and responding to all social media. Develops the content of the department’s website and monitors information to assure the web site is accurate. Develops advertising messages and promotional campaigns for the organization. Creates tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinates and assists with special events and community outreach projects designed to increase awareness and utilization of services. Oversees the maintenance of essential resources and background files including subject and source files, photo files, and related information. Adheres to University and unit-level policies and procedures and safeguards University assets. This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary. The Marketing Specialist supports with the execution of Sylvester Comprehensive Cancer Center’s marketing strategies by coordinating the production of marketing collateral and videos, executing digital marketing activities and supporting with measurement efforts. We are looking for a creative and detailed-oriented candidate that is proactive and works well in a team environment.

Requirements

• Bachelor’s Degree in relevant field
• Minimum 2 years of relevant experience
• Learning Agility: Ability to learn new procedures, technologies, and protocols, and adapt to changing priorities and work demands.
• Teamwork: Ability to work collaboratively with others and contribute to a team environment.
• Technical Proficiency: Skilled in using office software, technology, and relevant computer applications.
• Communication: Strong and clear written and verbal communication skills for interacting with colleagues and stakeholders.
• Strong knowledge of Microsoft Applications including Word, Excel, and PowerPoint
• Basic knowledge in Adobe PDF editor
• Experience using email marketing platforms, such as Mailchimp or Eloqua
• Experience using project management tools, such as Asana and Smartsheet
• Excellent organizational and time management skills, with the ability to handle multiple projects and adapt to evolving priorities.
• Ability to write effective marketing copy around cancer-related topics.

Responsibilities

• Coordinates production of marketing materials
• Develops copy for collateral material, including flyers, brochures, event invitations, among others.
• Coordinates design with internal and external designers.
• Keeps internal tracker up to date.
• Coordinates multimedia needs
• Staffs video productions and photoshoots on campus.
• Coordinates production with video and photography vendors.
• Gathers wardrobe and other props for video productions and photoshoots.
• Keeps internal stakeholder contact list up to date.
• Keeps Sylvester’s video gallery up to date and organized.
• Executes digital marketing activities
• Updates distribution lists.
• Uploads and distributes email blasts.
• Supports with measurement efforts
• Develops integrated reports for MarComm team.
• Keeps MarComm master calendar up to date.

Benefits

• The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees