Marketing Specialist

ODYSSEY BEHAVIORAL GROUP•Franklin, TN

About The Position

The Marketing Specialist works closely with Clinical Leadership, Business Development, Admissions, and key stakeholders, under the direction of the department Marketing Managers, to execute marketing initiatives and events that support growth across Odyssey Behavioral Healthcare’s residential and outpatient programs. The Marketing Specialist is primarily responsible for managing and executing email campaigns, social media requests, blog publishing, and directory audits, while analyzing performance data to optimize strategies and ensure alignment with department goals and defined KPIs.

Requirements

Position requires a Bachelor’s degree or equivalent in business, marketing, communications, or related field, and a minimum of 2 years of related experience in a corporate or agency environment.
Position requires incumbent to have a valid driver’s license, vehicle insurance and a clear driving record.
Demonstrates a passion for building something new, learning, digging in, and finding solutions is necessary for success in developing and scaling Odyssey’s residential facilities and outpatient locations.
Demonstrates a curiosity with data and using it to inform actions that need to be taken along with communicating it to others in a way that they can easily understand.
Demonstrates excellent project management skills required by being proactive and organized, communicating well with other teams and leadership, and delivering projects on time at a high-quality standard.
Demonstrates the ability to connect quickly with others, clearly communicate, build relationships, and lead others is important for the initiatives and impact this role will deliver.
Demonstrates the ability to manage and action on a wide variety of simultaneous projects is critical for success.
Must have strong collaboration skills and experience working with cross-functional teams.
Demonstrates the ability to exercise sound judgment and discretion.
Demonstrates flexibility in a fast-paced environment.
Demonstrates commitment to Odyssey’s mission, vision, values, and treatment philosophy.

Nice To Haves

Demonstrates a working knowledge of these (or similar) platforms you will work within including marketing automation platforms (Hubspot), attribution platforms (Invoca), Salesforce (our CRM), and WordPress (our website platform) are a plus.

Responsibilities

Executes event support requests including organizing all requests in our task management tool (Monday), developing 3–4 unique email blasts per event, assigning event flyer creation, and managing Eventbrite setup.
Measures and reports on the performance of event initiatives against goals and defined KPIs.
Stays curious with data and A/B testing to evaluate, bring forward, and implement ways to continually improve performance and results.
Executes social media requests and support content promotion initiatives.
Conducts directory listing audits and support Google Business Profile setup, reviews, reporting, and audits.
Publishes blog posts aligned with program service lines and SEO/AIO best practices.
Conducts competitor research and summarizes insights.
Supports attribution review of admission data and reporting initiatives.
Assists in the uploading of marketing receipts and documentation.
Performs other duties as assigned.