Marketing Specialist - Wakefield, MA

Virtual•Wakefield, MA

2d•$63,000 - $73,000•Hybrid

About The Position

Summary: The Marketing Specialist executes integrated, data-informed marketing programs for a portfolio of mission-driven, professional, and technology-focused client organizations. This role blends hands-on marketing execution, cross-functional collaboration, and performance analytics in a fast-paced, client-facing environment. As part of the Client Marketing team, this position supports planning, execution, optimization, and reporting across digital campaigns, events, websites, thought leadership initiatives, and audience engagement efforts. The ideal candidate is organized, analytically curious, and comfortable managing multiple client accounts in a fast-paced agency or association environment. Preference for local candidates to work out of our Wakefield, MA office 3 days/week. Here's what you'll do: Client Marketing Execution Execute integrated marketing programs across digital, email, social, web, and event channels. Serve as a day-to-day execution partner for assigned client accounts, collaborating with Client Marketing, Content Strategy, Creative Operations, Events, and Client Services teams. Coordinate production of marketing deliverables including email campaigns, landing pages, social content, presentations, promotional assets, and event materials. Support conferences, tradeshows, webinars, and in-person events from promotion through post-event follow-up. Maintain client websites and digital platforms in coordination with content and development partners. Draft and refine marketing copy to ensure brand and messaging consistency. Project & Workflow Management Manage timelines, workflows, and dependencies using project management tools. Proactively identify risks, scope changes, and gaps. Coordinate with creative teams and external vendors to traffic design, copy, video, and digital assets. Analytics & Optimization Own campaign-level reporting across email, web, social, and event initiatives. Analyze performance data (e.g., Google Analytics, email and social platforms) and translate insights into clear, actionable recommendations. Support audience segmentation, targeting, and list management best practices. Contribute to continuous improvement of processes, reporting templates, and analytics approaches. Stay current on digital marketing trends, AI-assisted tools, and emerging platforms. Assist with internal marketing initiatives and special projects as needed. As our next Marketing Specialist, you will bring: Education & Experience Bachelor's degree in Marketing, Communications, Business, or related field. 3–5 years of experience in client-facing marketing, digital communications, agency, consulting, association, or high-tech environments. Demonstrated experience executing multi-channel marketing campaigns. Skills & Abilities Strong project management and organizational skills with the ability to manage multiple client workstreams. Excellent written and verbal communication skills with a client-service mindset. Solid understanding of integrated digital marketing and performance measurement. Ability to interpret data, identify trends, and communicate insights-not just report metrics. Detail-oriented, adaptable, and proactive with strong follow-through in deadline-driven environments. Comfortable using AI-assisted tools to enhance content, reporting, and workflow efficiency. Technical Skills Experience with email marketing platforms (e.g., Emma, Constant Contact, HubSpot, Mailchimp). Working knowledge of Google Analytics (GA4) and social analytics platforms. Familiarity with CMS platforms (e.g., WordPress) preferred. Experience with project management tools (e.g., Wrike) a plus. Proficiency in Microsoft Office (Excel, PowerPoint, Word); strong Excel skills preferred. Basic HTML and/or Canva experience a plus. Additional Requirements Willingness and ability to travel domestically and internationally up to approximately 20%, including onsite client events. Must meet applicable client and travel requirements. The target hiring range for this role is $63,000 - $73,000 USD (annually). The starting base salary will be determined based on skills, experience, location, and other job-related factors. In addition, our total rewards package includes a robust medical, dental, and vision insurance plan (free option available for individuals); generous short- and long-term disability, supplemental life insurance, health care and dependent care, Flexible Spending Accounts, 401(k) savings match, paid parental leave, financial planning workshops, pre-paid legal plan, discretionary annual bonus and merit increase, and unlimited paid vacation time. About Virtual Inc: Virtual Inc. was founded in 1999 and is headquarted in Wakefield, MA. We are more than a professional services firm. We've helped some of the world's leading global membership organizations Make Their Mark on the World. Whether bringing new groups to life or getting existing groups unstuck, we deliver extraordinary results and game-changing growth for our global portfolio of clients; a lineup of who's who of tech leaders, standards trailblazers, certification bodies, open-source powerhouses, and professional societies - many comprised of some of the largest brands in the world. At Virtual, you'll be part of a team that truly lives its values every day - trust, respect, inclusion, innovation, service excellence, empowerment, teamwork, generosity, and fun - and it's why we've been recognized twice as a Best Place to Work.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
3–5 years of experience in client-facing marketing, digital communications, agency, consulting, association, or high-tech environments.
Demonstrated experience executing multi-channel marketing campaigns.
Strong project management and organizational skills with the ability to manage multiple client workstreams.
Excellent written and verbal communication skills with a client-service mindset.
Solid understanding of integrated digital marketing and performance measurement.
Ability to interpret data, identify trends, and communicate insights-not just report metrics.
Detail-oriented, adaptable, and proactive with strong follow-through in deadline-driven environments.
Comfortable using AI-assisted tools to enhance content, reporting, and workflow efficiency.
Experience with email marketing platforms (e.g., Emma, Constant Contact, HubSpot, Mailchimp).
Working knowledge of Google Analytics (GA4) and social analytics platforms.
Proficiency in Microsoft Office (Excel, PowerPoint, Word); strong Excel skills preferred.
Willingness and ability to travel domestically and internationally up to approximately 20%, including onsite client events.
Must meet applicable client and travel requirements.

Nice To Haves

Familiarity with CMS platforms (e.g., WordPress) preferred.
Experience with project management tools (e.g., Wrike) a plus.
Basic HTML and/or Canva experience a plus.

Responsibilities

Execute integrated marketing programs across digital, email, social, web, and event channels.
Serve as a day-to-day execution partner for assigned client accounts, collaborating with Client Marketing, Content Strategy, Creative Operations, Events, and Client Services teams.
Coordinate production of marketing deliverables including email campaigns, landing pages, social content, presentations, promotional assets, and event materials.
Support conferences, tradeshows, webinars, and in-person events from promotion through post-event follow-up.
Maintain client websites and digital platforms in coordination with content and development partners.
Draft and refine marketing copy to ensure brand and messaging consistency.
Manage timelines, workflows, and dependencies using project management tools.
Proactively identify risks, scope changes, and gaps.
Coordinate with creative teams and external vendors to traffic design, copy, video, and digital assets.
Own campaign-level reporting across email, web, social, and event initiatives.
Analyze performance data (e.g., Google Analytics, email and social platforms) and translate insights into clear, actionable recommendations.
Support audience segmentation, targeting, and list management best practices.
Contribute to continuous improvement of processes, reporting templates, and analytics approaches.
Stay current on digital marketing trends, AI-assisted tools, and emerging platforms.
Assist with internal marketing initiatives and special projects as needed.

Benefits

a robust medical, dental, and vision insurance plan (free option available for individuals)
generous short- and long-term disability
supplemental life insurance
health care and dependent care
Flexible Spending Accounts
401(k) savings match
paid parental leave
financial planning workshops
pre-paid legal plan
discretionary annual bonus and merit increase
unlimited paid vacation time