Marketing Specialist

BakerHostetler Career•Atlanta, GA

About The Position

Our Business Development & Marketing department has an excellent opportunity for a Marketing Specialist supporting the Atlanta office and Healthcare Industry Team . This is an exempt position that reports to the Senior Business Development & Marketing Manager. This position will be a point of contact for business development, marketing and event activity related to the Atlanta office, the Healthcare industry team and an integral part of the BD & Marketing department as a whole. Must be comfortable multi-tasking, managing tight deadlines without compromising work quality and working in a fast-paced environment for clients who have a wide variety of personalities and work styles. A highly skilled communicator with strong interpersonal skills and attention to detail are required. This role requires individualized client service for attorneys and must be proactive by bringing and implementing ideas that can yield a strategic impact.

Requirements

Bachelor's degree in Marketing, Business, or related field with a minimum of four (4) years of experience in marketing.
Strong analytical and communication skills both oral and written.
Ability to speak effectively and respond to common inquiries from all levels of professional and support staff, clients, or members of the business community.
Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients, and staff, and to exhibit a high degree of responsiveness, diplomacy, and professionalism in these interactions.
Demonstrated success strengthening corporate reputations and client relationships.
Proven ability to manage major projects, coordinating the use of department resources and involving senior management.
Detail oriented with a focus on providing a strong, error-free work product.
Demonstrated proficiency in Microsoft Office Suite including Word, Outlook, Excel, and PowerPoint.
Proven aptitude to learn new software applications.

Nice To Haves

Experience with Foundation, Vuture, and DealCloud a plus.

Responsibilities

Support the relevant office, industry and practice teams’ marketing efforts as outlined, including participating in relevant monthly team meetings and working with Team Leaders to identify and pursue client opportunities and reputation building activities that will make the teams more profitable.
Maintain a strong knowledge of the legal market and the capabilities of the Firm locally and nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives.
Stay abreast of relevant client news and business/industry trends to suggest opportunities and approaches for client expansion or brand building, including newsletters, various events, and other engagements.
Manage relevant RFP/proposal responses and pitch meeting preparations including the creation of customized materials and sharing of best practices in the BD & Marketing department’s knowledgebase.
Plan and execute office and group client events such as webinars, conferences, speaking engagements, sponsorships, and internal events.
Work closely with the Public Relations team to identify and leverage media opportunities, maintain accurate and effective web content, publish effective and timely client alerts and support Firm blogs.
Prepare Chambers, Legal 500 and other submissions to rankings and directories contributing to established goals and objectives.
Manage the production of marketing collateral, brochures, practice profiles, meeting placemats, announcements, invitations, etc.
Maintain the Experience Database for significant matters.
Support the integration of lateral attorneys.
Assist the Atlanta office Managing Partner and various firm leaders with development projects and initiatives.
Work closely with the BD & Marketing department, attorneys and team leaders of assigned practice and industry teams.
Be able to build consensus and cohesion among attorneys with varied backgrounds and subject matter expertise.
Assist with firmwide event initiatives that correlate to our Atlanta attorneys and other personnel.