Marketing Specialist

White Cap • Atlanta, GA

13d • Hybrid

About The Position

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Job Description Responsible for supporting the planning, coordination and execution of marketing initiatives, from content development through production, that drive customer engagement, sales growth and brand consistency across White Cap markets. This role collaborates cross-functionally with the Marketing, Sales, Category Management, and Digital teams to implement omnichannel campaigns, manage content and track performance against strategic goals. The specialist is responsible for delivering a wide range of sales support and brand-building initiatives from concept through production.

Requirements

• Typically requires BS/BA in a related discipline.
• Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field.
• Certification is required in some areas.

Nice To Haves

• Bachelor's degree in Advertising, Marketing or related field.
• 3+ years' experience developing marketing communications projects and/or developing brand standards, preferably in the construction industry.
• Experience in managing advertising agencies, printing services and promotional item vendors.
• Experience serving internal clients.
• Strong organizational and project management skills; able to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Analytical skills using Excel and user-level experience with Power BI.
• Analytical mindset with the ability to interpret data and present actionable insights.
• Collaborative, willing to learn, and adaptable; thrives in a fast-paced, team-oriented environment.

Responsibilities

• Content and Creative Management: Assist in creating and editing marketing content, including promotional materials, social media content, email campaigns, and website updates. Partner with internal creative team and external vendors to ensure brand consistency and message alignment across all channels.
• Digital Marketing and Tools: Support the execution of digital marketing strategies collaborating with business units to identify tactical needs and implement digital solutions that enhance campaign performance. Track performance metrics, monitor engagement and recommend data-driven optimizations to improve campaign ROI. Manage internal and external resources for the development and deployment of digital assets.
• Campaign Execution and Coordination: Support the development and rollout of integrated marketing campaigns across a diverse mix of channels including digital, print, email, social media, events, and on-site activations. Ensure seamless customer experience by aligning messaging, creative assets, and timing across all touchpoints. Coordinate campaign timelines, materials, and stakeholder communication to ensure on-time delivery and cross-functional alignment. Collaborate with internal and external partners to adapt content for channel-specific formats while maintaining brand consistency. Monitor campaign performance across channels and optimize to improve reach, engagement and conversion.
• Sales and Category Team Support: Collaborate with Sales and Category teams to deliver targeted marketing materials and supplier program support. Ensure field teams have the right collateral, presentations, and assets to drive customer engagement and conversion.
• Other Project Management Execution: Manages a wide range of marketing projects through completion within established deadlines. Reviews brand usage in diverse applications to ensure consistency and adherence to defined standards. Manages corporate sponsorships and customer appreciation opportunities.
• Reporting and Measurement: Leverage existing dashboards and analytics platforms to monitor campaign performance and marketing effectiveness. Collaborate with analytics and digital teams to interpret data and extract actionable insights that inform strategy and optimization. Influence reporting priorities by identifying OKRs aligned with business goals. Present findings and recommendations to marketing leadership for continuous improvement and data-driven decision-making.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level