Marketing Specialist - Remote (Eastern Time Zone +/- 2 Hours)

Twinstake UK Limited•New York, NY

16d•Remote

About The Position

Twinstake is the leading institutional staking provider which combines unparalleled knowledge and experience in the institutional market with deep crypto expertise and cutting-edge technology. We stand out in: Compliance and Risk Mitigation Non-custodial Solution Enhanced Reporting and Data Optimised Performance Premier Service We’re looking for a Marketing Specialist to support and execute day-to-day marketing initiatives across channels. This role is ideal for a versatile, hands-on marketer who enjoys wearing multiple hats: creating content, managing campaigns, analyzing performance, and collaborating cross-functionally to support growth. The Marketing Manager plays a critical role in helping bring marketing strategies to life while maintaining consistent brand messaging and supporting sales and business objectives.

Requirements

A bachelor’s degree in marketing, communications, or a related field- or equivalent practical experience from diverse backgrounds
3+ years of hands-on experience in a marketing role, with exposure to multiple marketing functions, welcoming varied career paths
Familiarity with social media management tools and content scheduling; experience with CMS platforms and basic website updates
Working knowledge of Google Analytics and marketing performance tracking; proficiency in Microsoft Office or Google Workspace
Effective written and verbal communication skills; well-organized with solid attention to detail.
Adaptable, proactive, and comfortable working in a fast-paced environment; collaborative mindset with a hands-on, resourceful attitude

Nice To Haves

Experience supporting marketing for startups or small teams
Exposure to marketing automation tools (HubSpot, Marketo, etc.)
Basic understanding of SEO, paid media, or CRM systems
Experience with design tools such as Canva or Adobe

Responsibilities

Campaign Execution
Support the development, execution, and optimization of integrated marketing campaigns across digital, email, social, and events
Assist with campaign timelines, asset coordination, and go-to-market execution
Content Creation & Management
Write and edit marketing copy for social media, email campaigns, blogs, landing pages, and internal materials.
Manage content calendars, social media, and assist with posting and community engagement
Update and maintain website content through the CMS
Digital Marketing Support
Assist with SEO initiatives, keyword research, and on-page optimization
Support paid marketing efforts (PPC, social ads) including setup, monitoring, and reporting
Help execute email marketing campaigns, including nurture flows and basic automation
Research & Analytics
Track and report on campaign performance using tools such as Google Analytics
Monitor KPIs including engagement, traffic, leads, and conversions
Conduct market and competitor research to inform campaigns and content
Collaboration & Sales Support
Work closely with sales, product, and design teams to ensure consistent messaging and lead support
Assist in developing sales enablement materials and campaign follow-ups
Brand & Asset Management
Help maintain brand voice and visual consistency across all marketing materials
Organize and manage marketing assets and documentation
Project Coordination
Manage multiple projects simultaneously, tracking deadlines and deliverables
Support marketing planning and execution with strong attention to detail