Customer Marketing Manager - North America (Remote, Eastern Time Zone)

M-Files

1d • Remote

About The Position

The Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America. You will also plan and execute global customer webinars, manage product launch communications, create and distribute the M-Files Community content, and execute customer communications to ensure consistent engagement and value delivery. This position provides an exciting opportunity to develop and execute both global and North America–focused customer marketing and communication campaigns, while collaborating cross-functionally with teams across M-Files. As a key member of the marketing organization, you will play a pivotal role in generating pipeline and driving growth within our existing customer base—from strategic planning through execution and performance analysis. Additionally, you will support customer advocacy efforts in North America, working within M-Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions. Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.

Requirements

• MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
• EDUCATION: BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
• Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
• Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
• Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
• Experience with best-practice LinkedIn advertising and other leading digital advertising platforms
• Experience with customer communication and customer relationship management systems (CRMs)
• Knowledge of creating audience-focused content and applying SEO best practices.
• Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
• Excellent English writing skills, enthusiastic, and comfortable talking with customers
• Highly motivated team player who thrives in a fast-paced environment
• Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
• Able to multitask and promptly handle ad-hoc requests under tight timeframes with solid attention to detail
• Comfortably adapting plans and timelines in a dynamic environment
• Able to travel for work occasionally for events and team meetings
• Able to adjust schedule as needed to collaborate with teams in different time zones

Responsibilities

• Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base.
• Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns.
• Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs.
• Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams.
• Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
• Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc.
• Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
• Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions.

Benefits

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees