Marketing Specialist

ALESHIRE & WYNDER LLP•Irvine, CA

25d

About The Position

The Marketing Specialist will play a critical role in elevating the firm’s visibility, reputation, and brand experience. This role collaborates closely with the Management Team to develop and refine the firmwide marketing plan and executes marketing initiatives that support business development, attorney visibility, client engagement, and strategic growth. The Marketing Specialist is responsible for creating and curating compelling content for the firm’s website, social media, and digital platforms; coordinating conferences and events in partnership with the Operations and Proposals Supervisor; developing collateral materials; spearheading awards submissions; supporting proposal development; and cultivating speaking opportunities for attorneys.

Requirements

Bachelor’s degree in marketing, communications, graphic design, business, or related field, or equivalent experience.
3+ years of experience in the legal field.
Understanding of the attorney workflows and professional standards.
1–2 years of event planning experience preferred.
Proficiency in Microsoft Office and digital marketing tools.
Experience with Social media management, website updates, and analytical tools.
Graphic design and/or video editing experience preferred.

Responsibilities

Collaborate with the CMO and Management Team to develop, implement, and refine the firmwide marketing plan.
Partner with the Operations and Proposals Supervisor on event planning, conferences, client dinners, sponsorships, and firmwide event coordination.
Provide strategic support to practice groups and attorneys to help strengthen visibility and outreach.
Manage and grow the firm’s social media presence.
Create short-form video content (ex. attorney spotlights, event recaps, practice area highlights) for digital platforms).
Oversee ongoing maintenance of the firm website, including updates, new hire announcements, anniversaries, holidays, celebrations, practice group content, newsletters, and coordination with website vendors.
Produce graphics, marketing collateral, brochures, flyers, and presentations.
Cultivate attorney speaking opportunities for attorneys by identifying relevant conferences, submitting abstracts, and managing deadlines.
Spearhead all award submissions for attorneys, teams, and the firm. (ex. Best Lawyers, Super Lawyers, municipal recognitions.)
Assist with preparation of new business proposals, client presentations, and RFP responses as needed.
Support marketing campaigns and initiatives to increase brand awareness and strengthen market presence.
Coordinate logistics, collateral materials, schedules, and communication for conferences, events, and sponsorships.
Support execution of client dinners, external events, and firm-hosted events in partnership with Operations and Proposal Supervisor.
Manage guest lists, RSVPs, vendor communication, and onsite support as needed.
Maintain firm marketing assets, including logos, templates, bios and brand materials.
Ensure consistent brand identity across all internal and external communications.
Perform other related marketing duties as assigned.