Marketing Specialist

Adtalem Global Education•Chicago, MD

5d•$49,199 - $88,841•Hybrid

About The Position

Ready to make an impact? Join our high-energy Institutional Marketing team supporting Walden University, Chamberlain University, or Ross University School of Medicine —and help bring bold, innovative marketing campaigns to life! As a Marketing Specialist, you’ll work across major media channels (TV, CTV, paid search, web, social, display, video, CRM, and more) to reach high-quality audiences, elevate the customer journey, and fuel enrollment growth.

Requirements

Bachelor’s degree required.
Three (3) plus years in marketing or agency work (bonus points if you’ve worked across digital + offline media).
Excellent project management and communication skills.
A creative, collaborative mindset paired with strong analytical thinking.
Ability to translate complex ideas into clear, actionable insights.
Expertise in Microsoft Office Suite (Word, Excel, PowerPoint).
A proactive, organized, detail-driven approach—you get things done and get them done well.
Ability to train others, explain processes clearly, and deliver compelling reports.

Responsibilities

Build smart, data-driven annual marketing plans that align with university and program goals.
Team up with enrollment and media partners to shape strategy, refine positioning, and guide campaign execution.
Find creative ways to boost awareness, drive stronger lead flow, and improve conversion.
Collaborate with agency partners and internal teams to optimize media plans that increase traffic, inquiries, and new students.
Use data and analytics to track performance, uncover insights, and influence key decisions.
Coordinate seamless execution across agency partners, creative, and operations teams.
Keep product claims, differentiators, and messaging fresh and accurate.
Manage creative production and ensure all assets meet brand and compliance standards.
Create engaging, personalized content across the customer journey.
Lead development of webinar content with enrollment, faculty, and events teams.
Stay on top of competitors and emerging media trends, product positioning and pricing to keep our campaigns ahead of the curve.
Jump into new opportunities as they arise—you’ll never be bored here!