Marketing Specialist

Beard Equipment•Mobile, AL

14d

About The Position

Beard Equipment Company is seeking a driven and detail-oriented Marketing Specialist to support our brand presence and customer engagement across multiple industries, including Ag & Turf, Golf, Construction & Forestry, and Technology. This role will play a key part in developing and executing marketing initiatives that strengthen our reputation as a trusted John Deere dealer and solutions partner. The Marketing Specialist will assist in growing and managing our social media presence, assist with internal communications projects, and provide marketing support for the sales team.

Requirements

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
3-5 years of experience in marketing, social media or communications preferred.
Strong writing, editing and organizational skills.
Experience with social media management, email platforms and content creation tools.
Ability to work independently, manage multiple projects and meet deadlines.
A team player with a proactive mindset and attention to detail.

Nice To Haves

Basic design or video editing skills a plus (Canva, Adobe Suite, etc.)

Responsibilities

Assist in planning, coordinating and executing marketing campaigns, events and sponsorships.
Manage social media platforms and digital channels to grow brand awareness and customer engagement.
Create, edit and organize photo and video content for use in digital and print marketing.
Support email marketing campaigns, newsletters and company communications.
Maintain and update company websites, ensuring accuracy and timely content updates.
Coordinate with internal departments and external partners to ensure consistent branding and messaging.
Maintain the marketing calendar, ensuring timely execution of campaigns and promotions.
Monitor campaign performance and provide reporting on key metrics.
Assist with the design and distribution of collateral such as flyers, banners, presentations and advertisements.
Ensure brand standards are upheld across all marketing and communication efforts.
Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.
Perform all other duties as assigned by management in a professional and efficient manner.
Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.
Participate in all company driven communication efforts including department meetings, electronic communications (email and text) and other related efforts.
Proactively seek and participate in available company sponsored training to develop skills and knowledge.
Maintain prompt and regular attendance according to department and company policies.