Marketing Specialist

Avnet•Richfield, OH

18d•Hybrid

About The Position

We are Newark, an Avnet Company, part of Farnell Global, the fast and reliable distributor of products and technology for electronic and industrial system design, maintenance, and repair. From research and design through prototype to production, we are here to help you access the products and services you need 24/7. With more than 80 years of experience, 47 localized websites, and a dedicated team of over 3,500 employees, we provide every component you need to build the technology of tomorrow. Farnell Global trades as Farnell in Europe, Newark in North America, and element14 throughout Asia Pacific. We also sell direct to consumers through a network of resellers, and our CPC business in the UK. We have been part of the established global technology distributor, Avnet, since 2016. Today, this relationship allows us to support our customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design. Job Summary: Prepares marketing communications and programs for various media channels, i.e., social media, print, web, etc. Communicates the company’s competitive advantage using a wide range of advertising and communication media to promote the sale of products and services.

Requirements

Foundational knowledge of specialized disciplines, industry practices and standards, acquired via academic instruction and/or relevant work experience of substantially the same level.
Develops solutions to defined tasks, typical assignments and projects. May be solved by the application of specialized foundational knowledge, using existing approaches and solutions.
Work is usually performed independently and requires the exercise of judgment and discretion.
Receives initial direction although work may be reviewed for accuracy and quality.
Collaborates with immediate management and team members within the department or function.
Actions typically affect own work assignments and department.
Erroneous decisions or failure to accomplish work may require some assistance or resources to remedy.
Work Experience: Typically less than 2 years with bachelor's or equivalent.
Education and Certification(s): Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Nice To Haves

Bilingual (English/ Spanish) is a plus, but not required.

Responsibilities

Plans, implements and develops new marketing ideas and communication projects and ensures content aligns with key messaging, fulfills strategic plans and reflects the organization’s brand voice.
Provides guidance to businesses in developing and executing communication programs and tactics, including product advertising.
Prepares compelling, relevant, timely communication materials both internally and externally for products, services, business plans and management communications, etc. and ensures content is relevant to target audience.
Determines and uses the most effective communication media to sell specific products or services.
Leverages social media, web marketing, trade show activity and other marketing efforts.
Coordinates with vendors to produce promotional materials, marketing collateral, websites and other marketing communications materials.
May analyzes data, sentiment and trends; makes proactive and strategic recommendations based on data.
Other duties as assigned.