Marketing Specialist

HR Collaboration Group • Elkhart, IN

9d • Hybrid

About The Position

This role is located in Elkhart, IN. With work from home / hybrid work schedules available. Want to work in family-oriented work environment, where teamwork and collaboration is valued? Do you want to be a part of an organization that cares about their employees and the community? Then, we have the place for you! As a Marketing Specialist, you will personally create, edit, and optimize ecommerce and Amazon listings and digital content, using performance data to drive measurable improvements in conversion and sales. This role incorporates AI tools to accelerate execution and increase marketing output.

Requirements

• Education: Bachelor's Degree preferred; will consider an equivalent combination of education and experience with demonstrated hands-on experience in digital or ecommerce marketing.
• Experience: 3+ years of Digital Marketing experience with 1-2 years' eCommerce experience.
• Functional Skills: Strong research, analytical and critical thinking ability; forward-thinking with strong business and market acumen to recommend solutions; excellent at prioritizing, planning, and executing various projects at one time; creative ability to develop content that is aesthetically pleasing and drives action; excellent attention to details.
• Technology Aptitude/Skills: Advanced ability with technology, social media, and ecommerce websites. Proficiency with Microsoft Office products.
• Language Skills: Strong verbal and written skillset; able to present and influence others.
• Leadership/Behaviors: Customer-focused, self-driven, and motivated; takes initiative and has a drive to get things done; excellent with data yet personable with others; has a high level of integrity; continuous learner; able to reflect and make well thought out decisions; some creativity to create enhanced solutions targeted towards business goals; comfortable working cross-functionally while maintaining ownership of execution.
• Advises management of obstacles and makes recommendations on thoughtful options based on facts.
• Culture Match Behaviors: Team-oriented, collaborative, gets along well with others; can work in a laid-back environment, yet be responsible to ensure the work is complete and on-time.

Responsibilities

• Develops and directly executes marketing initiatives and AI-enabled workflows that improve visibility, conversion, and sales performance.
• Designs, writes and plans marketing content that drives consumers to the brand and/or website for increased sales.
• Implements content, website changes/updates, and other marketing activities aligned to the product goals and overall budget.
• Analyzes marketing trends and ROI on current activities, making adjustments to websites, content, and other media outlets that impact sales.
• Tests new AI tools & strategies as resources to drive efficiencies and increase results.
• Directly manages and improves ecommerce and Amazon channel performance through listing optimization, content updates, and data-driven adjustments to increase sales and conversion.

Benefits

• Exciting innovative, collaborative, and family-oriented work environment
• Challenging and progressive career development
• Competitive salaries
• Excellent Comprehensive Health & Wellness programs
• Best practice PTO policies and paid holidays
• Retirement program and company match!
• Open communication, informal recognition, and team-building events
• And much more to motivated, results-oriented individuals who want to make a real difference in their community and role!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level