Marketing Specialist

Clayton • West Chester, OH

10d

About The Position

About The Role: Arbor Homes is seeking a dynamic and creative Marketing Specialist to join our innovative marketing team. As a homebuilder committed to building more than just houses, we are looking for someone who can infuse excitement and execute strategy with our marketing efforts. This role is instrumental in conveying our commitment to affordability, and the celebration of life’s best moments through engaging and entertaining marketing campaigns. Why Arbor? Are you looking for a dynamic career in a lively workplace committed to customer service? We look for team members with enthusiasm and skill to help provide even better experiences and higher-quality homes for our buyers. When it comes to what sets Arbor apart among new home builders in Indianapolis, the first answer is our culture. Rather than chasing profits and cutting corners, our team puts quality and customers first. If you are creative and committed to helping people, you will love working with us! What’s In It For You? Base salary + bonus opportunities Advancement opportunities Exposure to executive leadership Team outings and company-sponsored volunteer events 4 weeks of Paid Time Off! Access to health and life insurance, 401(k), paid parental leave, company discounts, etc. What Will You Be Doing?. Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model graphics set up, advertising, signage, collateral design, etc. Responsible for creating/updating fresh website content and descriptions, troubleshooting technical issues, and collaborating with cross-functional teams to enhance user experience and drive online success. Identify the target audience, craft, and initiate email campaigns to generate excitement and capture leads for communities. Design captivating displays and engaging digital content for sales office TV displays via Screencloud. Coordinate the procurement of model and spec home photography, ensuring the maintenance of current and accurate imagery. Arrange virtual staging as needed. Flyer Creation and Printing (Spec Flyers, Price Sheets, Included Feature Sheets, Community Maps, and any other collateral as needed) Assist in coordination with third party vendors including signage companies, digital advertising consultants, and model maintenance services. Work in coordination with National Design team for design of Model Home/New community exterior signage and interior graphics and coordinate install. Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc. Event planning, coordinating, and executing for grand openings, consumers and real estate agents. Evaluate community traffic, inventory, and overall sales to tailor marketing and advertising needs for each community. Communicate effectively with internal teams, external vendors, and stakeholders. In addition to the specified responsibilities, this role may require the individual to undertake other duties as necessary to contribute to the overall success and efficiency of the team and organization.

Requirements

• Strong organizational skills and attention to detail.
• Ability to thrive in a collaborative and fast-paced environment ready to adapt/pivot as priorities evolve.
• Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience and/or training; or equivalent combination of education and experience.
• 2+ years of experience creating, developing, managing, and analyzing public facing websites and webpages in a marketing environment.
• Excellent oral and written communication skills with a background in writing
• Self-starter with demonstrated ability to maintain accountability and work on multiple projects while functioning as part of a cooperative team.
• Experience with email marketing (HubSpot) and website management.
• Candidate must be proficient or have working knowledge of: Canva, Social Media, Google Analytics.

Nice To Haves

• Experience with Social Media a plus.
• Graphic design experience a plus.

Responsibilities

• Support marketing and sales initiatives including project positioning, timelines, social media, sales center, and model graphics set up, advertising, signage, collateral design, etc.
• Responsible for creating/updating fresh website content and descriptions, troubleshooting technical issues, and collaborating with cross-functional teams to enhance user experience and drive online success.
• Identify the target audience, craft, and initiate email campaigns to generate excitement and capture leads for communities.
• Design captivating displays and engaging digital content for sales office TV displays via Screencloud.
• Coordinate the procurement of model and spec home photography, ensuring the maintenance of current and accurate imagery.
• Arrange virtual staging as needed.
• Flyer Creation and Printing (Spec Flyers, Price Sheets, Included Feature Sheets, Community Maps, and any other collateral as needed)
• Assist in coordination with third party vendors including signage companies, digital advertising consultants, and model maintenance services.
• Work in coordination with National Design team for design of Model Home/New community exterior signage and interior graphics and coordinate install.
• Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Event planning, coordinating, and executing for grand openings, consumers and real estate agents.
• Evaluate community traffic, inventory, and overall sales to tailor marketing and advertising needs for each community.
• Communicate effectively with internal teams, external vendors, and stakeholders.
• In addition to the specified responsibilities, this role may require the individual to undertake other duties as necessary to contribute to the overall success and efficiency of the team and organization.

Benefits

• Base salary + bonus opportunities
• Advancement opportunities
• Exposure to executive leadership
• Team outings and company-sponsored volunteer events
• 4 weeks of Paid Time Off!
• Access to health and life insurance, 401(k), paid parental leave, company discounts, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees