Marketing Specialist, Email Production, Full-time, Days (Hybrid)

Northwestern Memorial Healthcare•Chicago, IL

5h•$29 - $43•Hybrid

About The Position

The Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards. The Marketing Specialist is an important individual contributor to Marketing. They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi-task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM. The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi-tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NM’s marketing plans and, in doing so, learns fundamentals of strategic marketing. They are expected to be collaborative, results driven and deliver flawless execution of their projects The Marketing Specialist supports the manager in the execution of assigned/identified projects: Understands the scope and objectives of assigned projects and delivers against those objectives. Develops key elements of the marketing plan and/or the creation of marketing materials. Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback. ADDENDUM: Email Production Responsibilities: Collaborate with internal clients and Digital Team partners to develop email communications. Create, troubleshoot, update and maintaining Digital content calendar related to email campaigns. Coordinate with Service Line in the digital channel on marketing campaigns. Consolidate and manage universal opt-outs Create and provide reporting related to campaign performance

Requirements

Bachelor’s degree or 4 years of comparable experience.
An additional 2-3 years of experience in related field.
Must have exceptional interpersonal skills with a proactive and constructive attitude.

Nice To Haves

Experience and familiarity with email creation platforms, preferably Eloqua
Experience with project management software and workflow systems, preferably Workfront
Experience with website analytics and site improvement tools
Understanding of healthcare industry and academic medical centers preferred.
Agency or client-side healthcare marketing experience/internship.
Undergraduate degree in Marketing or related field.

Responsibilities

Collaborate with internal clients and Digital Team partners to develop email communications.
Create, troubleshoot, update and maintaining Digital content calendar related to email campaigns.
Coordinate with Service Line in the digital channel on marketing campaigns.
Consolidate and manage universal opt-outs
Create and provide reporting related to campaign performance
Understands the scope and objectives of assigned projects and delivers against those objectives.
Develops key elements of the marketing plan and/or the creation of marketing materials.
Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback.