Marketing Specialist

Alphabe Insight Inc•Charlotte, NC

46d•$19 - $25

About The Position

Job Description: We are seeking a passionate and innovative Marketing Specialist to join our dynamic team. In this role, you will play a critical part in the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement. You will work closely with cross-functional teams to understand market trends and leverage data-driven insights to inform marketing practices.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
2+ years of experience in marketing or related roles, preferably in a similar industry.
Proficient in marketing automation tools and analytics platforms, such as Google Analytics and HubSpot.
Strong verbal and written communication skills with the ability to craft compelling messages.
Experience with social media marketing and content creation strategies.
Ability to work collaboratively in a team environment and manage multiple projects.

Responsibilities

Develop and implement comprehensive marketing strategies to promote products and services.
Manage and optimize digital marketing campaigns across various channels, including social media, email, and search engines.
Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
Create engaging content for various marketing channels, including blogs, newsletters, and social media posts.
Collaborate with design and sales teams to create promotional materials and ensure brand consistency.
Track and report on marketing campaign performance, providing insights for continuous improvement.