Marketing Specialist

American Petroleum Institute • Washington, DC

4h

About The Position

Supports the promotion of GIS programs by providing marketing, communications, and social media coordination for the GIS Communications and Marketing Department. Creates and posts collateral aimed at the marketing and promotion of GIS value to members and other industry stakeholders through a variety of methods.    

Helps implement a strategy for marketing of core GIS program offerings segmented by audience and geographic region.    

Requirements

• 0-3 years of experience in a marketing, communications or project management role is preferred.
• Bachelor's degree in relevant area, or other related field equivalent work experience.
• Exceptional interpersonal, written, and oral communications skills as well as presentation skills.   
• Strong project management skills and the ability to manage multiple priorities.
• Ability to prioritize, problem-solve and collaborate with team members and external partners.

Nice To Haves

• Experience with Adobe Creative Suite or Canva, and familiarity using social media management platforms is preferred.

Responsibilities

• Provides analysis, strategy, planning, and development for social media and marketing communications campaigns.
• Assists with the management of marketing initiatives.
• Maintains branding across all forms of marketing communications and channels, developing, writing, and producing effective campaigns and projects.
• Coordinates marketing production in conjunction with designers and managers.
• Writes and edits content for websites, emails, and social posts for the GIS suite of digital and social media platforms; ensures the execution of social media strategies; monitors social sentiment and community interactions across GIS global channels; helps shape and analyzes paid social campaigns.
• Helps maintain GIS websites through Sitecore.
• Writes, edits, and produces marketing emails. Coordinates multiple projects and campaigns simultaneously, tracking results, and providing analysis of efforts.
• Work with GIS program leads to facilitate the development of marketing and communication plans with GIS program leads to conduct market research for offerings and implement a strategic marketing strategy for all major GIS programs.

Benefits

• API offers a comprehensive benefits package for our employees and their families.  More information about our benefits may be found at api.org/about/careers/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level