Marketing Specialist

Costa Farms•Miami, FL

About The Position

The Marketing Specialist supports the marketing team. This cross-functional position includes brand activation coordination, creating creative assets, website tasks, social media creation, and events support related to social and customers. We are seeking a candidate with basic marketing experience and can take initiative and work effectively in a dynamic and fast-paced environment. The primary role of Marketing Specialist is to assist the Business Development efforts by planning marketing efforts and assisting on the creating content and engaging materials and experiences that can be used to generate interest from consumers.

Requirements

Ability to work with Microsoft programs (excel, power point, word).
Excellent communication skills written.
Ability to work methodically and meet deadlines.
Willingness to appear on camera for Social Media and other channels.
Associate or Bachelor of Arts degree in administration, business, production, communications or marketing courses.
At least 1 to 2 years office administrative experience, internship at advertising agencies, digital marketing or social media.
All applicants must be work-authorized. Costa Farms will not sponsor any visa for this position.

Responsibilities

Coordinate the ordering and retrieval of plant material for marketing initiatives such as customers events, PR programs, and social.
Upload and tag assets in the Digital Asset Management System (DAM), ensuring proper organization and accessibility.
Manage the shipping process of sample products, signage, and marketing materials to influencers, PR opportunities, and key accounts.
Perform clerical tasks, including updating project tracking sheets, ensuring timely project closure, and maintaining cleanliness of records.
Collaborate in managing product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.
Represent Board Meeting Brand proposition externally and internally. Evangelize customers, partners and participate at conferences.
Collaborate on the developing and deploying brand solutions to upscale sales teams to approach clients with multi-faceted media propositions. Support Channel Marketing team with key meetings like line reviews, Vegas, Troutman, partnerships, Innovation walks.
Support project management efforts, utilizing tools such as Smartsheet and other relevant software.
Attend, present on and man the booths on industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
Support the brand manager on media implementation from the conception of the briefs, to work with creative services to have available creativity ready for tent pole campaigns.
Support project management efforts, utilizing tools such as Smartsheet and other relevant software.
Collaborate with internal departments to gather necessary assets and information for marketing materials.
Assist in capturing & editing photography and video as needed