Marketing Specialist - FT (30 Hours)- Days

Minidoka Memorial Hospital•Rupert, ID

About The Position

The Marketing Specialist supports the Minidoka Memorial Hospital’s marketing, branding, and communication efforts through hands-on implementation of campaigns, content development, digital and social media management, and service line promotion. This role collaborates with physicians, leadership, and departments to ensure consistent brand messaging and effective promotion of hospital services aligned with organizational goals. This position will be Monday through Friday - Days. There may be some evenings /weekends as needed for marketing events.

Requirements

Associates degree in Marketing, Communications, Public Relations or related field
Minimum of one to three (1-3) years of marketing or communications experience preferred
Social Media skills
Able to communicate effectively in English, both verbally and in writing.
Experience with website CMS platforms and social media tools
Effectively present information in one-on-one and small group situations to community members, clients, and other employees of the organization.
Basic computer knowledge.
Basic understanding of marketing analytics and reporting
Ability to analyze data, generate insights, and make strategic decisions.
Strong organizational skills and the ability to manage multiple projects simultaneously.
A keen eye for detail and ability to work independently.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
Healthcare, rural health, or critical access hospital experience
Bilingual in English & Spanish

Responsibilities

Assist in executing organization-wide marketing strategies and campaigns aligned with the organization’s mission, vision, and strategic goals.
Develop and update marketing content for hospital service lines, clinics, and physician practices.
Maintain and regularly update the organization’s website, including service pages, provider bios, and announcements.
Create, schedule, and manage social media content across approved platforms to support engagement and brand awareness.
Ensure consistent brand messaging and visual standards across all digital, print, and community-facing materials.
Collaborate with physicians, providers, and department leaders to gather information and support marketing initiatives.
Draft marketing materials such as brochures, flyers, newsletters, press releases, and internal communications.
Support public relations activities, including coordinating media requests and assisting with press materials.
Assist with planning and promoting community outreach events, health fairs, and educational programs.
Monitor online reviews, social engagement, and patient feedback, escalating issues as appropriate.
Support advertising efforts, including coordination of newspaper, radio, billboard, cinema, and digital ads.
Assist with ordering, tracking, and distributing promotional items and branded materials.
Track marketing activities and basic performance metrics to support reporting and evaluation.
Ensure marketing activities comply with HIPAA, organization policies, and brand standards.
Actively engage in quality improvement activities.