Marketing Specialist

ICF•Tulsa, OK

6h•Hybrid

About The Position

Ready to make a difference? If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential. ICF is a consulting firm with a large, independent marketing agency comprised of a team of communications professionals. Within this team is a marketing group that supports energy clients through strategy, advertising, and other services to promote energy solutions—primarily focused on energy efficiency. This team produces award-winning work that changes behavior and helps individuals, communities, and the environment. We help our clients and communities use less energy, save money, and protect the environment through marketing and outreach initiatives. The Marketing Specialist will be part of the energy Account Services team in a support role, working with a large utility client in Oklahoma. On this account, the team primarily provides marketing consulting and advisory services, rather than full-scale campaign execution. Most creative development and paid media are handled by the utility’s agency of record. In this role, you’ll focus on advising on customer marketing strategies, managing contractor marketing efforts, coordinating monthly promotional campaigns for the customer-facing Energy Efficiency Marketplace limited-time offers, and overseeing the contractor-facing Energy Efficiency Learning Center. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, events, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. Why you will love working here: Quality of life: Flexible workplace arrangements, work-life balance Investment of the community: Donation matching, volunteer opportunities Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan And many, many more (Ask your recruiter for more details!)

Requirements

Bachelor’s degree in Communications, Marketing, Advertising, or related majors.  (or applicants can substitute one year of related experience for one year of education)
2+ years of working experience in marketing, advertising, social marketing, or related field.

Nice To Haves

Internship or experience working at an advertising agency or consulting firm.
Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment.
Strong attention to detail and organizational skills.
Excellent verbal, interpersonal, and written communication skills.
Working knowledge of computers and online tools, including MS Teams, SharePoint, Outlook, Word, Excel, PowerPoint, and project management tools.
Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment.
Experience or exposure to Google Analytics and using other reporting software to track and report on results.
Familiar with email management systems (e.g. MailChimp, Constant Contact, Microsoft Customer Insights and Journeys.
Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
Interest in and commitment to energy efficiency, the environment, and sustainable living.
Creative thinker with a positive attitude who enjoys challenges and finding solutions.
Ability to work independently, seek help as needed, and contribute to team and company culture.
Experience working with remote teams.

Responsibilities

Assist with the marketing and advertising of residential and commercial energy efficiency programs for a large utility located in Oklahoma.
Provide consulting and advisory support for customer marketing strategies.
Work with the Account Services team to develop and implement marketing and communications plans to educate contractors about energy efficiency programs and support program participation.
Coordinate with a third-party vendor and the utility to execute monthly Limited-Time Offer (LTO) campaigns.
Manage the Contractor Energy Efficiency Learning Center: oversee user management, create and upload new content, and ensure resources remain current and accessible.
Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, collateral, event materials, and video, print, outdoor, etc.
Work with the ICF Media Services team to develop and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, events, etc.
Support the program implementation and outreach teams which may include coordinating event marketing activities.
Prepare monthly reports on activities, media analytics, and results of the marketing program.
Help develop Power Point presentations and other communications tools.
Track and report on marketing campaign metrics.
Prepare and manage printing requests to ensure collateral is always in the market.
Track multiple team deliverables on deadlines using Excel spreadsheets, SharePoint, Microsoft Teams and other digital tools.