Marketing Specialist

Spring Automation•Nashville, TN

10d

About The Position

At Spring Automation, our mission is to design, build, and install controls systems for the material handling industry. But what truly sets us apart is our purpose: to show how business can improve lives. We do this by cultivating strong relationships, empowering our team, and prioritizing integrity in everything we do. We're a team that believes in winning together, guided by a simple philosophy of always doing what's right. Our culture is built on a people-first approach, a commitment to serving with excellence, and a strong sense of ownership on every project. We're driven by grit, urgency, and a long-term vision that allows us to think beyond today and build solutions that last. About the Role Spring Automation is seeking a Marketing Specialist to design, execute, and continuously improve marketing programs that drive brand awareness, customer engagement, and revenue growth. This role plays a critical part in shaping how Spring shows up in the market—supporting sales, strengthening industry relationships, and ensuring our brand presence reflects the quality of our work. You will lead both strategic initiatives and hands-on execution across digital marketing, events, content creation, and brand management. As Spring grows, this role will have a direct impact on customer acquisition and overall business direction. The role reports to the VP of Sales & Marketing

Requirements

Bachelor’s degree or equivalent practical experience
3+ years of marketing experience, ideally in technical, industrial, or automation-related industries
Strong communicator who builds trust with customers and internal stakeholders
Comfortable working in a fast-paced, collaborative environment with evolving priorities
Self-starter who balances strategy with hands-on execution
Experience with tools such as Microsoft Office, Adobe/Canva, WordPress, Salesforce (Account Engagement/Pardot preferred), and social media platforms

Nice To Haves

Experience with MHI or industrial trade shows is a plus

Responsibilities

Develop and execute marketing strategies and programs that drive brand awareness, customer engagement, and revenue growth
Identify new market opportunities and support Sales through lead generation, account-based marketing, and targeted campaigns
Monitor industry trends, competitive activity, pricing, and customer insights to inform strategy and positioning
Track, measure, and report on marketing performance and ROI to continuously improve results
Own and evolve Spring’s brand messaging and ensure a consistent, professional presence across all channels
Create and manage high-quality marketing content including website updates, case studies, videos, graphics, sales collateral, email campaigns, and social media
Manage digital marketing efforts across email, SEO, paid advertising, and social platforms
Maintain and update the company WordPress website to ensure accurate, engaging, and relevant content
Lead company promotional materials, branded merchandise, and the employee store
Plan, coordinate, and execute tradeshows, conferences, and industry events from strategy through follow-up
Collaborate with vendors, freelancers, and internal teams to deliver successful events and marketing initiatives
Travel to customer sites and industry events to represent Spring and strengthen relationships
Build and maintain relationships with industry partners, customers, and thought leaders in the controls and automation space
Develop sales presentations, tools, and materials that enable the Sales team to effectively engage prospects
Coordinate pre- and post-event engagement and follow-up strategies with Sales
Respond to customer inquiries regarding Spring’s solutions, capabilities, and industry applications
Partner cross-functionally to improve processes, increase marketing efficiency, and strengthen internal and external communications