Marketing Specialist

Lafayette Federal Credit Union • Rockville, MD

3d • $61,000 - $70,000 • Hybrid

About The Position

We are currently seeking a Marketing Specialist who will support the development and execution of impactful marketing campaigns that drive member engagement and the credit union’s strategic goals. This role demands a proactive, detail-oriented, and organized individual who can efficiently manage multiple projects, write compelling marketing materials, and support various marketing initiatives, including events, brand initiatives, and internal communications.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 1-2 years of experience in a marketing or communications role, preferably within the financial services industry.
• Excellent communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong organizational skills, capable of managing multiple projects simultaneously.
• Ability to work independently as well as collaboratively within a team environment.
• Creative thinkers and passionate about producing compelling and effective messaging and marketing materials.

Nice To Haves

• Experience with content management systems (CMS), email marketing platforms, and Canva preferred.

Responsibilities

• Campaign Messaging Creation
• Developing clear, compelling, and member-focused messaging to support marketing campaigns across products, services, and brand initiatives.
• Writing copy for multi-channel campaigns including email, web, social media, print, and digital advertising.
• Collaborating with internal stakeholders to translate product details and strategic goals into concise, benefit-driven member messaging.
• Ensuring all messaging aligns with brand voice, regulatory guidelines, and credit union values.
• Tailoring messaging to specific target audiences and segments to increase relevance and engagement.
• Marketing Materials
• Developing marketing collaterals, including flyers, brochures, digital ads, email banners, and promotional materials, ensuring consistency with brand standards.
• Creating engaging visual content for online banking announcements, website notices, email communications, and other marketing materials.
• Serving as the primary point of contact for third-party graphic design and print vendors, managing requests, timelines, and quality control.
• Event Marketing
• Designing promotional materials and graphics for events such as financial education courses, community events, and webinars.
• Supporting event logistics, from initial planning to execution and post-event follow-up, ensuring all visual components are cohesive and impactful.
• Print & Digital Advertising
• Developing print and digital advertising materials to promote products, services, and brand initiatives.
• Supporting ad placement and scheduling across appropriate channels, ensuring messaging alignment and compliance review.
• Various Marketing Team Actions as Needed
• Providing support to the marketing team with various tasks and projects as needed, demonstrating flexibility and a collaborative spirit.

Benefits

• Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
• Fully funded deductible (HMO Plan)
• 401k employer matching contribution
• Income protection with life insurance, short and long-term disability
• Paid time off, holiday leave & birthday leave
• Educational assistance
• Commuter benefits program and more !

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level