Marketing Specialist

The Access Group

22h•$65,000 - $75,000•Hybrid

About The Position

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, you’ll receive 22 days paid time off, plus 11 company paid holidays. Also, medical, dental & vision insurance, 5% 401(k) company match, plus a range of other benefits that you can choose from. About You You're an ambitious marketing professional who thrives in fast-paced B2B environments and wants to make a real impact on business growth. Whether you're looking to advance your career in software marketing or transition from another industry, this role offers the perfect blend of hands-on experience and strategic exposure. You'll join a collaborative global marketing team where your ideas matter, your contributions are recognised, and your professional development is prioritised. Working closely with our US Divisional Marketing Manager, you'll gain invaluable experience across all aspects of demand generation whilst building expertise in cutting-edge marketing technologies and methodologies. This isn't just another marketing role—it's your opportunity to shape the future of construction software marketing whilst developing skills that will accelerate your career trajectory.

Requirements

Proven marketing experience, ideally within B2B technology or software environments
Exceptional written and verbal communication skills with demonstrated content creation abilities
Strong organisational skills with experience managing multiple concurrent projects
Proficiency across digital marketing channels including email marketing and social media platforms
Hands-on experience with design tools (Canva) and AI-powered content creation tools
Familiarity with modern marketing technology stacks (Marketo, Salesforce preferred)
Analytical mindset with experience tracking marketing KPIs and ROI metrics
Quick learner who adapts easily to new marketing technologies and platforms

Nice To Haves

Experience with marketing automation and lead nurturing campaigns
Understanding of paid media strategies and account-based marketing principles
Knowledge of SEO best practices and digital advertising platforms

Responsibilities

Execute integrated multi-channel marketing campaigns across digital, email, partner marketing, and social media to generate high-quality leads
Collaborate with Paid Media Lead to optimise PPC campaigns and landing pages for maximum conversion
Drive account-based marketing (ABM) initiatives including audience segmentation, creative development, and performance optimization
Develop compelling marketing content including email campaigns, social media posts, and campaign assets using Canva and AI tools
Create conversion-focused assets that support the autonomous buyer journey at every stage
Leverage AI (Copilot) to accelerate content production, generate insights, and enhance campaign performance
Build and optimize email nurture sequences and lifecycle campaigns for maximum engagement and conversion
Manage organic social media presence on LinkedIn, aligning content strategy with campaign objectives
Support SEO initiatives and digital advertising campaigns to increase brand visibility and lead generation
Monitor campaign performance across the entire marketing funnel and identify optimization opportunities
Collaborate with Sales Development teams to ensure seamless lead handoffs and follow-up processes
Track KPIs, analyze trends, and provide data-driven recommendations for continuous improvement