Marketing Specialist

Forward Air Services•Dallas, TX

About The Position

The marketing specialist supports the execution of marketing programs across the North America region. This role will work closely with marketing leadership to assist with social media, digital marketing, and website-related efforts. The ideal candidate is organized, detail-focused, and comfortable supporting several marketing priorities at the same time. This role operates in a collaborative, fast-paced environment and works closely with cross-functional teams to support ongoing marketing efforts.

Requirements

Bachelor’s degree in marketing, communications, or a related field
Two to five years of experience in a marketing or communications role
Experience supporting corporate or B2B social media channels
Familiarity with website content management systems
Working knowledge of digital advertising platforms
Strong written and verbal communication skills
Ability to balance multiple tasks and meet deadlines

Nice To Haves

Experience with Adobe Creative Suite preferred

Responsibilities

Assist with creating and posting North America-focused content across corporate social media channels
Support the social content calendar and help ensure posts are published correctly and on schedule
Gather/write copy, visuals, and updates from internal teams to support content development
Monitor engagement and performance metrics and share insights
Assist with website updates including content edits and page updates
Support digital advertising efforts such as Google Ads and campaign landing pages
Help ensure digital content aligns with brand guidelines and approved messaging
Assist with basic performance tracking and reporting
Support the execution of marketing campaigns across social and digital channels
Assist with coordinating timelines, approvals, and deliverables
Help maintain consistency across marketing materials
Other duties as assigned